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Research papers

Decision making in a changing environment

The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Barjanski, Jean-Philippe Faivre, Jean-Paul Frappa
June 15, 1979
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Citation

Barjanski, Faivre and Frappa (1979a, June 15). Decision making in a changing environment. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/decision-making-in-a-changing-environment


Research reports

Rolo advertising research

A new commercial 'Cinema' has been produced forRolo. This research was designed to assess the reactions ofthe target audience to the advertising 'Cinema' covering specifically:1. Does the film communicate that Rolo is funand affectionate, for sharing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Rolo advertising research . ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/rolo-advertising-research-


Research reports

Research into Watney corporate advertising

Watneys are attempting to improve their image amongstbeer drinkers by changing pub designs, cowls, theWatneys symbol, stating Watneys more discreetly, and introducing new beers (London Bitter and Stag).Corporate advertising is also proposed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Research into Watney corporate advertising. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/research-into-watney-corporate-advertising


Research reports

Farming research

For this research 4 group discussions and 8 depth interviews wereconducted amongst farmers - owners and tenants.Respondents were the person who takes majordecisions over finances, usually the farmerhimself. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Farming research . ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/farming-research-


Research reports

Weekend pack surface design

Four previous consumer tests have been undertakenin order to find a new surface pack design forWeekend which will give the brand a more positive,modern image and greater value as a gift.The research has indicated that a balance shouldbe struck...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Weekend pack surface design. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/weekend-pack-surface-design


Research reports

Qualitative research on 'Blue Line' advertising

The Max Factor "Blue Line" range of cosmetics is toreceive advertising support, commencing in May 1979."Blue Line" is a wide range of cosmetics stronglybranded as Max Factor. As a range, it accounts fornearly half of all company sterling sales....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on 'Blue Line' advertising. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-blue-line-advertising


Research reports

Qualitative research on 'Thomas and Sarah' for London Weekend Television

The primary objectives of the researchwere as follows:1. To examine the appeal of "Thomas and Sarah"as a concept, as characters, and as a television series and to explore the reasons for the apparent decline in appeal;2. To explore a number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on 'Thomas and Sarah' for London Weekend Television. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-thomas-and-sarah-for-london-weekend-television


Research reports

Motivational research on London Transport faresavers

LTE at present offer a range of cheap tickets underthe general heading 'Faresavers'. The research was therefore required in order to examineperceptions, attitudes, motivations, and inhibitionsconcerning cheap tickets, and specific responses tothe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Motivational research on London Transport faresavers. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/motivational-research-on-london-transport-faresavers


Research reports

Qualitative research on Cities and Coaches

The 1979 Thomson coach holidays brochure is quitedifferent from the 1978 brochure. It has analternative mix of programmes and the inside layoutdiffers significantly. The research was required to examine this change ofstyle in the light of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Qualitative research on Cities and Coaches. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-cities-and-coaches