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Research papers

Features in international marketing and the international entry strategy

There is no difference between international marketing and domestic marketing. International (and multinational) marketing is only more complicated: the variables of the environment in many countries differ still from the variables in the...

Catalogue: Seminar 1976: International Market Research
Author: Arnold B. Bakker
April 1, 1976
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Citation

Bakker, A. B. (1976a, April 01). Features in international marketing and the international entry strategy. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/features-in-international-marketing-and-the-international-entry-strategy


Research papers

A qualitative research perspective on international marketing research

This paper puts forward the view that international qualitative research is quite different from international quantitative research in a number of key areas. The need to adopt a consistent philosophy and approach to qualitative research is noted,...

Catalogue: Seminar 1976: International Market Research
Author: John R. Goodyear
April 1, 1976
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Citation

Goodyear, J. R. (1976a, April 01). A qualitative research perspective on international marketing research. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/a-qualitative-research-perspective-on-international-marketing-research


Research papers

The role and implementation of international marketing research

International marketing strategies and styles vary widely from the marketing of almost identical brands through to the meeting of similar consumer needs across several countries via radically differing mixes of product, communication variables and...

Catalogue: Seminar 1976: International Market Research
Author: Philip D. Barnard
April 1, 1976
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Citation

Barnard, P. D. (1976a, April 01). The role and implementation of international marketing research. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/the-role-and-implementation-of-international-marketing-research


Research reports

Qualitative research on storage radiator advertising

The research was required to testout the acceptability and credibility of this claim, andsome alternative ways of expressing the cost advantage ofoff-peak tariffs.The specific objectives were:1. To establish consumers' expectations of whatstorage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research on storage radiator advertising. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-storage-radiator-advertising


Research papers

Why, when and how cross-cultural behaviour studies

This paper is intended to be a practical one, this does not mean forgetting about theories, but trying to operationalise them, and contemplate the organisational steps to be taken in order not only to meet future demands (especially in international...

Catalogue: Seminar 1976: International Market Research
Author: Mary Zeldenrust-Noordanus
Company: IPM Research & Advies
April 1, 1976
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Citation

Zeldenrust-Noordanus, M. (1976a, April 01). Why, when and how cross-cultural behaviour studies. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/why-when-and-how-cross-cultural-behaviour-studies


Research papers

Qualitative media research in practice

Quantitative media research is regularly undertaken in the Netherlands, such as the TON and NOP surveys, to mention but two. Qualitative media research is regularly discussed in the Netherlands, as for instance, at Media Work Group meetings and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Sikke Bakker
March 10, 1976
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Citation

Bakker, S. (1976a, March 10). Qualitative media research in practice . ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/qualitative-media-research-in-practice-


Research papers

Cinema versus television

This paper presents two studies on intermedia comparison between cinema and television. Research compared overall recall, recall of details - both of sound and image - acceptation and refusal, credibility and the variations of brand image concerning...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Louis Marton
March 1, 1976
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Citation

Marton, L. (1976a, March 01). Cinema versus television. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/cinema-versus-television


Research papers

Perception of magazines

Most of the previous studies of media are based on reading habits of the audience. The similarity between two magazines is then defined in terms of the audience duplication. A major limitation of this approach is that it confuses the concepts of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Authors: Yves Evrard, Jacques Obadia
March 1, 1976
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Citation

Evrard and Obadia (1976a, March 01). Perception of magazines. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/perception-of-magazines


Research papers

Experience of qualitative media research in Spain

Various qualitative media research conducted, mainly from 1972 give some insight about relevant variables to be considered in present media strategy and in future media research. Our experience in qualitative media research include two main pieces of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Marc Vincent
March 1, 1976
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Citation

Vincent, M. (1976a, March 01). Experience of qualitative media research in Spain . ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/experience-of-qualitative-media-research-in-spain-