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Research reports

Qualitative research on Poundstretcher European Low Fares freewheeler and homex

The research was required on several alternative concepts which have been developed for potential advertising for Poundstretcher European Low Fares. In summary, the objectives of this research were, primarily: go assess levels of interest in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on Poundstretcher European Low Fares freewheeler and homex. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-poundstretcher-european-low-fares-freewheeler-and-homex


Research papers

Segmenting by consumer responses to a change in a marketing stimulus

This paper reports on a relatively new basis for segmenting market by elasticity of consumer response to a change in a marketing stimulus. Segmentation by elasticity seeks to analyse change in consumer responses to changes in price, deal or...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Henry Assael, A. Marvin Jr.
August 1, 1975
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Citation

Assael and Marvin Jr. (1975a, August 01). Segmenting by consumer responses to a change in a marketing stimulus. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/segmenting-by-consumer-responses-to-a-change-in-a-marketing-stimulus


Research papers

Personal saving and social trends in Great Britain 1973-1974

This paper demonstrates, by reference to the Taylor Nelson MONITOR of Social Trends: 1. That savings and investment behaviour shows the same lack of rationality as other consumer behaviour; 2. that socio-economic variations are different from those...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: T. Punt
Company: KANTAR TNS Malaysia
August 1, 1975
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Citation

Punt, T. (1975a, August 01). Personal saving and social trends in Great Britain 1973-1974. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/personal-saving-and-social-trends-in-great-britain-1973-1974


Research papers

The quality of research is...

Since the theme of this Congress is the quality of research, I thought it might be a good idea to find out what some ESOMAR members think has been the contribution of ESOMAR Congresses, not just to the overall quality of research, but to the quality...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Emanuel H. Demby
August 1, 1975
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Citation

Demby, E. H. (1975a, August 01). The quality of research is.... ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/the-quality-of-research-is-


Research papers

Where does quality in research begin?

The main premise put forth in this paper is that most problems related to research quality in fact come from within the profession. As a result, the research profession must accept total responsibility for research which is less than top quality. The...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: David Smith
Company: Molson Coors
August 1, 1975
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Citation

Smith, D. (1975a, August 01). Where does quality in research begin?. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/where-does-quality-in-research-begin-


Research papers

Using life style and social trends to shape the future of media

This paper analyses some of the main ways in which Burnett Life Style Research and Taylor Nelson Social Trends Research can be used to throw light on the nature of media audiences. This is done from a standpoint of providing insight into how media...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Elizabeth H. Nelson, Mark R. C. Lovell
Company: KANTAR TNS Malaysia
August 1, 1975
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Citation

Nelson and Lovell (1975a, August 01). Using life style and social trends to shape the future of media. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/using-life-style-and-social-trends-to-shape-the-future-of-media


Research papers

Marketing financial services to the 'unbanked'

More than one in three adults in the United Kingdom, and a majority of working class men and women still have no current/cheque bank account, and while legislation is planned to enable the National Giro and Trustee Savings Banks to increase their...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Mervyn Flack
Company: Harris Interactive (Europe)
August 1, 1975
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Citation

Flack, M. (1975a, August 01). Marketing financial services to the 'unbanked'. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/marketing-financial-services-to-the-unbanked-


Research papers

Some remarks about choice analysis (French)

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975
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Citation

Brousse, J. . (1975a, August 01). Some remarks about choice analysis (French). ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/some-remarks-about-choice-analysis-french-


Research papers

Some remarks about choice analysis

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975
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Citation

Brousse, J. . (1975a, August 01). Some remarks about choice analysis. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/some-remarks-about-choice-analysis