Qualitative research on Poundstretcher European Low Fares freewheeler and homex
Abstract:
The research was required on several alternative concepts which have been developed for potential advertising for Poundstretcher European Low Fares. In summary, the objectives of this research were, primarily: go assess levels of interest in the basic Poundstretcher concept and the relative merits of the five concept boards. Visualisations of price/destination were also included to provide some guidelines on the ways these might be treated. Secondarily, to assess the consumer appeal of Freewheeler and Home Exchange (Homex) in comparison with European Poundstretchers.
This could also be of interest:
Research Papers
Similarity and diversity in European attitudes
Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Daniel Debomy, Melanie Bortun, Thomas Glaser, Ruben Mohedano
Companies: OPTEM, Data Media Ltd.
October 28, 2001
Magazines
European Research (March 1973)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
March 1, 1973
Research Papers
Qualitative research and travel publication design
Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Mark Hodgson
November 25, 1987
