Abstract:

The research was required on several alternative concepts which have been developed for potential advertising for Poundstretcher European Low Fares. In summary, the objectives of this research were, primarily: go assess levels of interest in the basic Poundstretcher concept and the relative merits of the five concept boards. Visualisations of price/destination were also included to provide some guidelines on the ways these might be treated. Secondarily, to assess the consumer appeal of Freewheeler and Home Exchange (Homex) in comparison with European Poundstretchers.