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Research papers

When is enough, enough?

Much of the research effort so far undertaken in the tourism field by destination countries/areas has been directed towards establishing the type of people who visit the destination and the factors which influence their choice. This information is...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Gillian Gardner-Smith
August 1, 1975
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Citation

Gardner-Smith, G. (1975a, August 01). When is enough, enough?. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/when-is-enough-enough-


Research papers

The retail marketing problem

This paper has two parts: firstly, a general consideration of the theoretical and conceptual problems which researchers need to overcome if they are to provide retail management with useful findings in the major problem area of product range and line...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: David Thorpe, Peter McGoldrick
August 1, 1975
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Citation

Thorpe and McGoldrick (1975a, August 01). The retail marketing problem. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/the-retail-marketing-problem


Research papers

Some problems associated with the use of multidimensional scaling (French)

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
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Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling (French). ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling-french-


Research papers

Some problems associated with the use of multidimensional scaling

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
×

Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling


Research papers

The development and present state of market psychology and psychological research of market research in the CSSR

This contribution presents a fundamental survey of the development of market psychology and psychological research of market in the CSSR on the basis of theoretical and research work done in this field during the last two decades. The development has...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jitka Vysekalovà
August 1, 1975
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Citation

Vysekalovà, J. (1975a, August 01). The development and present state of market psychology and psychological research of market research in the CSSR. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/the-development-and-present-state-of-market-psychology-and-psychological-research-of-market-research-in-the-cssr


Research reports

Homepride cook-in-sauces

The specific objectives of this research were: 1. To assess reasons for trial; re-purchase,lapsed usage, and non-usage;2. To obtain reactions to packs, packimagery and instructions, and valuefor money;3. To examine satisfactions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 29, 1975
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Citation

, C. (1975a, July 29). Homepride cook-in-sauces. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/homepride-cook-in-sauces


Research reports

Qualitative consumer research on Gancia Spumante

The objectives of this research were as follows: 1. To provide up-to-date information on drinkers'and potential drinkers' attitudes to sparklingwines and champagne;2. To assess perceptions and feelings about Ganciawithin attitudes to the market as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 10, 1975
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Citation

, C. (1975a, July 10). Qualitative consumer research on Gancia Spumante. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/qualitative-consumer-research-on-gancia-spumante


Research reports

Temana

Temana Ltd. is considering the marketing of a range of Home Securityfitments. The research involved the investigationof a number of promotional concepts. The research reported here was carried out in order to make a totalevaluation of all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975
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Citation

, C. (1975a, July 08). Temana. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/temana


Research papers

The state of the art

This paper seeks to show what kind of marketing objectives promotions are able to achieve and how the researcher can help the marketer in defining promotional goals and measuring the results.

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Yves Castagnol
June 15, 1975
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Citation

Castagnol, Y. (1975a, June 15). The state of the art. ANA - ESOMAR. Retrieved June 17, 2026, from


https://ana.esomar.org/documents/the-state-of-the-art