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Research papers

The function of media

Media have very different characteristics, not only in terms of differences in readership or listenership and this type of related dimensions, but I am also thinking of differences in communication capacity based on differences in the level of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Benno Stoppelman
September 1, 1974
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Citation

Stoppelman, B. (1974a, September 01). The function of media . ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/the-function-of-media-


Research papers

Marketing research

The concept of marketing research is essentially dynamic and the need for its application arises primarily because of the changing socio-economic patterns and life-styles. It would be timely to review the extent to which marketing research, as an aid...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Manendra Mohan
September 1, 1974
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Citation

Mohan, M. (1974a, September 01). Marketing research . ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/marketing-research-


Research papers

Improving the quality and efficiency of life-style research

This paper presents the results of research currently underway to develop more efficient life-style studies and to identify which aspects of life-style are most relevant to management. In particular it examines three principal issues: 1) the use of a...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Susan P. Douglas
September 1, 1974
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Citation

Le Maire and Douglas (1974a, September 01). Improving the quality and efficiency of life-style research. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/improving-the-quality-and-efficiency-of-life-style-research


Research reports

Freezer foods and freezer centres

The Co-operative Movement operates a number of freezerfood centers throughout the U.K. stocking both Co-op labelproducts and national brands.A quality strategy has been adopted for Co-op label freezerfoods by the C.W.S. Provisions Group and in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 10, 1974
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Citation

, C. (1974a, August 10). Freezer foods and freezer centres . ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/freezer-foods-and-freezer-centres-


Research reports

Extensions of research into non-users of weed killers

The first study on attitudes to Weed Killers amongst non-users comprised a creative study (Psycho-Synecticgroups) of non-users' feelings about gardening, theirperceptions of weed killers, and their ideals. Following the presentation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1974
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Citation

, C. (1974a, August 03). Extensions of research into non-users of weed killers . ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/extensions-of-research-into-non-users-of-weed-killers-


Research reports

Report on image and depth research on peas

This research was commissioned in order to derive suitablescaling measures and vocabulary for discriminating Bird'sEye Peas' imagery and emotional and product characteristics.Such language would assist in the planned monitoring offrozen pea usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 12, 1974
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Citation

, C. (1974a, July 12). Report on image and depth research on peas. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/report-on-image-and-depth-research-on-peas


Research papers

Market-segmentation in the magazine field

Nowadays it is virtually a matter of course to plan a new product down to the last detail. What is taken for granted in other product sectors is still considered a rarity in the magazine market, although in this field, too, the abundance of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Roswitha Kohrs-Darius
June 15, 1974
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Citation

Kohrs-Darius, R. (1974a, June 15). Market-segmentation in the magazine field. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/market-segmentation-in-the-magazine-field


Research papers

Newspaper segmentation based upon content and treatment factors

In the paper changes in the functions performed by newspapers are analyzed. It is shown how the type of information carried, the role of entertainment and the ability to act as a social reference point for the reader has changed. Also it is discussed...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Flemming Hansen
Company: AIM Create
June 15, 1974
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Citation

Hansen, F. (1974a, June 15). Newspaper segmentation based upon content and treatment factors. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/newspaper-segmentation-based-upon-content-and-treatment-factors


Research papers

Segmentation of a local newspaper market from an editorial point of view

In a study for a local daily newspaper we have developed a method to classify readers according to their interests for several types of news, such as local news, sport news, sensational items, international, political, cultural, social news, etc. The...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Anton Oosterhuis
June 15, 1974
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Citation

Oosterhuis, A. (1974a, June 15). Segmentation of a local newspaper market from an editorial point of view. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/segmentation-of-a-local-newspaper-market-from-an-editorial-point-of-view