You searched for: "segmentation"

ANA has found 2527 results for you, in 379 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The significance of segmentation

If we are going to be successful in our marketing it is necessary to achieve certain standards of profitability. The further removed the customer is from the producing company, the more difficult it is to promote products and services to him without...

Catalogue: The European Marketing Research Review 1972
Author: J. D. Waterworth
June 15, 1972
×

Citation

Waterworth, J. D. (1972a, June 15). The significance of segmentation. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/the-significance-of-segmentation


Research papers

Conditions under which the Belson Agostini and the NCK segmentation methods lead to the same decision

Readers familiar with the Belson segmentation technique will note some points of similarity: Dr. Belson's method dichotomises the group at the point where the unweighted absolute difference is maximum, while we think that a weighted difference is...

Catalogue: Seminar 1972: Segmentation And Typology
Author: J. Perez-Seoane
June 15, 1972
×

Citation

Perez-Seoane, J. (1972a, June 15). Conditions under which the Belson Agostini and the NCK segmentation methods lead to the same decision. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/conditions-under-which-the-belson-agostini-and-the-nck-segmentation-methods-lead-to-the-same-decision


Research papers

Towards a formal definition of typology and segmentation

The words "Typology” and "Segmentation" are now widely known and used by everybody. However, it seems that it is not always easy to give them a clear and precise meaning. The aim of this paper is to try and focus ideas by proposing a tentative...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Jean Francois Canguilhem
June 15, 1972
×

Citation

Canguilhem, J. F. (1972a, June 15). Towards a formal definition of typology and segmentation. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/towards-a-formal-definition-of-typology-and-segmentation


Research papers

Backwards segmentation using hierarchical clustering and Q-factor analysis

Two basic questions facing the researcher when dealing with backwards segmentation relate to the choice of the data handling technique and the choice of variables to work with. The findings reported here suggest that the latter question is far more...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Flemming Hansen
June 15, 1972
×

Citation

Hansen, F. (1972a, June 15). Backwards segmentation using hierarchical clustering and Q-factor analysis. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/backwards-segmentation-using-hierarchical-clustering-and-q-factor-analysis


Research papers

Market segmentation and target groups

Our subject refers to a partial field in preparatory work for marketing decisions in the communication industry - that is one way of handling the available data. We shall not treat analytical techniques as forecasting or decision processing which...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Friedrich Wendt
June 15, 1972
×

Citation

Wendt, F. (1972a, June 15). Market segmentation and target groups . ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/market-segmentation-and-target-groups-


Research papers

Some observations on the seminar

Two problems were not satisfactorily dealt with. The first is, "How do you sell the sophisticated techniques of segmentation and typology to management?" The best suggestion came from John Knecht. "You get an American professor to sell for you." The...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Peter Sampson
June 15, 1972
×

Citation

Sampson, P. (1972a, June 15). Some observations on the seminar. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/some-observations-on-the-seminar


Research papers

Classifying consumers in the 1970s

Classification is a core issue in market segmentation. Through the use of relevant criteria, manufacturers are enabled to assess whether or not particular markets are better treated as homogeneous or, rather, as composed of a heterogeneous collection...

Catalogue: Seminar 1972: Segmentation And Typology
Author: J. A. Lunn
June 15, 1972
×

Citation

Lunn, J. A. (1972a, June 15). Classifying consumers in the 1970s. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/classifying-consumers-in-the-1970s


Research papers

Pinto

The objective of this study was to evaluate the images of the new American subcompacts - Pinto, Vega, Gremlin - as perceived by a cross-section of college students and newlyweds. These images were compared and contrasted with those of the more...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: R. D. Teach, L. A. Neidell
June 15, 1972
×

Citation

Teach and Neidell (1972a, June 15). Pinto. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/pinto


Research papers

Practical uses of multidimensional techniques in marketing

The paper commences with a brief discussion of the factors which influence the use of multidimensional techniques in market segmentation studies, and the required conditions for successful use of them. An example is quoted from the magazine field,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Derek C. Martin
June 15, 1972
×

Citation

Martin, D. C. (1972a, June 15). Practical uses of multidimensional techniques in marketing. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/practical-uses-of-multidimensional-techniques-in-marketing