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Research papers

Discussion group IV

On the subject of editorial research the group mentioned two things: first, the difficulty that researchers have in communicating with editors; and secondly the dilemma between satisfying objective management needs and the political objectives of the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Friedrich Wendt, Michael D. Ryan
June 15, 1972
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Citation

Wendt and Ryan (1972a, June 15). Discussion group IV. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/discussion-group-iv


Research papers

Consumer goods market research and marketing policy

The management of an undertaking conducted on marketing lines must at all times be in a position to survey the whole multiplicity and complexity of the events occurring in the market. It is the task of market research to obtain information on the...

Catalogue: The European Marketing Research Review 1972
Author: Ulrich Bender
June 15, 1972
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Citation

Bender, U. (1972a, June 15). Consumer goods market research and marketing policy. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/consumer-goods-market-research-and-marketing-policy


Research papers

Discussion group I

The study groups in this seminar were rather large with well over 30 people in each group. However, they were widely spread in terms of both nationality and experience, and in study group A this resulted in lively and informed discussion. The opinion...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: J. Barter
June 15, 1972
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Citation

Barter, J. (1972a, June 15). Discussion group I. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/discussion-group-i


Research papers

Discussion group III

Group C, meeting for a total of four hours, generated a lively and well informed discussion. Of particular value was the relationship of an impressively wide range of comparable practical experience to the subjects debated. Although discussion did...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: W. D. McClelland, R. A. Davie
June 15, 1972
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Citation

McClelland and Davie (1972a, June 15). Discussion group III. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/discussion-group-iii


Research papers

Research on the launching of new publication

Much has been written about the market research techniques which can be of value to a company launching a consumer product. However, very little has been written which relates specifically to launches of new publications. This paper discusses some of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: R. A. Roberts-Miller, R. Woodhouse
June 15, 1972
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Citation

Roberts-Miller and Woodhouse (1972a, June 15). Research on the launching of new publication. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/research-on-the-launching-of-new-publication


Research papers

Some experiences with the operation of an individuals panel

The developments that led to the establishment of an individuals panel based on an existing housewife panel, and its operation, have been described. Experiences with the panel have been outlined which illustrate the advantages of pre-coding of...

Catalogue: Seminar 1972: Panels
Authors: T. I. McGloughlin, R. J. Austin
June 15, 1972
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Citation

McGloughlin and Austin (1972a, June 15). Some experiences with the operation of an individuals panel. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/some-experiences-with-the-operation-of-an-individuals-panel


Research papers

Loyalty reports

In this document we describe the basic structure of buyer behaviour for a certain frequently-bought branded product. The purpose is to illustrate, in terms of a real-life but coded example, the analysis of brand-switching, of heavy buyers, of...

Catalogue: Seminar 1972: Panels
Author: Gerald J. Goodhardt
June 15, 1972
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Citation

Goodhardt, G. J. (1972a, June 15). Loyalty reports . ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/loyalty-reports-


Research papers
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Citation

Noordhoff, J. D. (1972a, June 15). Summary of the seminar . ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/summary-of-the-seminar-


Research papers

Concerning the increasing quantity of data supplied for a market survey (French)

This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Jean Paul Aimetti, Jean Luis Brousse
June 15, 1972
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Citation

Aimetti and Brousse (1972a, June 15). Concerning the increasing quantity of data supplied for a market survey (French). ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/concerning-the-increasing-quantity-of-data-supplied-for-a-market-survey-french-