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Webinars

Foresight and Macro-Trends

What's it about? ?The real art of discovery consists not in finding new lands, but in seeing with new eyes.?Join Jessica Southard, Senior Insights Leader at MARS Incorporated, in this complimentary educational webinar about emerging...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Jessica Southard
Companies: MRII, Mars Wrigley
September 30, 2022
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Citation

Kraus and Southard (2022a, September 30). Foresight and Macro-Trends. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/foresight-and-macro-trends


Research papers

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary
Author: Minh Nguyen
Company: Google
September 23, 2022
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Citation

Nguyen, M. (2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement


Research papers

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary
Authors: Caroline Iurillo, Megan Lau
Company: Microsoft
September 23, 2022
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Citation

Iurillo and Lau (2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/moving-perceptions-more-revenue


Videos

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement-11954


Research papers

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary
Authors: Brinda Mathew, Kalle Backlund, Svetlana Kosoleva
Companies: Nepa Sweden, Ikea
September 23, 2022
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Citation

Mathew, Backlund and Kosoleva (2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today


Videos

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/moving-perceptions-more-revenue-11958


Videos

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Future Focus: Inclusion and Diversity in Advertising. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/future-focus-inclusion-and-diversity-in-advertising-11938


Videos
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Citation

(2022a, September 23). Business Presentation powered by Borderless Access | What If You Could Build The Future Together With Your Customers?. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/business-presentation-powered-by-borderless-access-what-if-you-could-build-the-future-together-with-your-customers-


Videos
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Citation

(2022a, September 23). What if Insights teams could drive more customer centricity in their organisations?. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/what-if-insights-teams-could-drive-more-customer-centricity-in-their-organisations-