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Research papers

An assortment-index in a comprehensive shopping model

In retail management a distinction is made between controllable tools of adaptation (e.g., price, personal selling, channels of distribution, and location) and non-controllable environmental aspects (e.g., demand, competition, structure of...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: A. A. Ruitenberg, Leonardus Hendrik Klaassen
August 1, 1975
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Citation

Ruitenberg and Klaassen (1975a, August 01). An assortment-index in a comprehensive shopping model. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/an-assortment-index-in-a-comprehensive-shopping-model


Research papers

Expanding the domain of the agenda-setting function of mass communication

The impact of mass communication -- the ability to effect cognitive change among individuals -- has been labeled the agenda-setting function of mass communication. Here may lie the most important effect of modern mass communication, the ability of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Maxwell E. McCombs, Henry F. Schulte
August 1, 1975
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Citation

McCombs and Schulte (1975a, August 01). Expanding the domain of the agenda-setting function of mass communication. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/expanding-the-domain-of-the-agenda-setting-function-of-mass-communication


Research papers

Some problems associated with the use of multidimensional scaling

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
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Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling


Research reports

Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials

In recalling commercials in the reel shown;the Grovewood advertisement was always spontaneouslyrecalled and in most cases was either noted as GrovewoodImpact or Kitchens. Errors tended to relate to mishearingthe name, which was unknown to almost all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/summary-report-on-television-advertising-for-grovewood-kitchen-units-tramps-commercials


Research papers

Policy uses of the New Jersey income maintenance experiment

This paper deals with a major piece of policy relevant social science research, the New Jersey Income Maintenance Experiment, and a proposed piece of social legislation, the Family Assistance Plan. An attempt is made to assess the usefulness of the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Margaret E. Boeckmann
August 1, 1975
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Citation

Boeckmann, M. E. (1975a, August 01). Policy uses of the New Jersey income maintenance experiment. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/policy-uses-of-the-new-jersey-income-maintenance-experiment


Case studies

Improving the communications of research findings

In an effort to make a substantive and illustrative contribution to the topic "Quality in Research" this paper concentrates on quality in the use of research - on improving the communications of research findings, based on three studies. In each case...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Robert M. Worcester
August 1, 1975
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Citation

Worcester, R. M. (1975a, August 01). Improving the communications of research findings. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/improving-the-communications-of-research-findings


Research papers

Market studies: How to have good return of money (French)

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Leo Goldstein, Alain Zwilling
August 1, 1975
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Citation

Goldstein and Zwilling (1975a, August 01). Market studies: How to have good return of money (French). ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money-french-


Research papers

The quality in research begins with a management philosophy

Quality in research has in our opinion two basic dimensions: 1. The quality in the production of market research (the market research concept); 2. The quality in the utilisation of market research (the total management concept). Very little attention...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Axel Damman, J. M. Grønneberg
August 1, 1975
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Citation

Damman and Grønneberg (1975a, August 01). The quality in research begins with a management philosophy. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/the-quality-in-research-begins-with-a-management-philosophy


Research papers

Measuring multiple deprivation

As a result public discussion of social issues is now increasingly focussed not on the mass of the people, but on those suffering extreme misfortune. When concerned for this unfortunate minority concentrates on income, its members have been referred...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Richard Berthoud
August 1, 1975
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Citation

Berthoud, R. (1975a, August 01). Measuring multiple deprivation. ANA - ESOMAR. Retrieved June 21, 2026, from


https://ana.esomar.org/documents/measuring-multiple-deprivation