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Research papers

How to operate the finance of a research company

In this paper a model will be described which is simple in essence, but which will allow to demonstrate the mutual relationship between a number of variables of a financial and cost-technical nature. As will be shown some of the variables may be used...

Catalogue: Seminar 1974: Managing Market Research As A Business
Authors: Pieter J. van Turennout, Coen C. J. de Koning
May 1, 1974
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Citation

van Turennout and de Koning (1974a, May 01). How to operate the finance of a research company. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/how-to-operate-the-finance-of-a-research-company


Research papers

The organisation of market research within manufacturing and marketing companies

This paper deals with organisational problems arising in connection with fitting market research into the general framework of a manufacturing or marketing company and further with the impact of the various aspects of organisation on the use of...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Herr Rüping
May 1, 1974
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Citation

Rüping, H. (1974a, May 01). The organisation of market research within manufacturing and marketing companies. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/the-organisation-of-market-research-within-manufacturing-and-marketing-companies


Research reports

Taurus II

Beecham Products want to gain alarger share of the headache and general-purposeanalgesic market. In view of the lack of successof Beecham Headache Tablet in the Midlands test market,it has been decided to consider marketing theparacetamol/caffeine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1974
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Citation

, C. (1974a, April 23). Taurus II. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/taurus-ii


Research reports

Qualitative research into chicken casserole sauces

Smedley-H.P. Ltd. is currently progressing thedevelopment of a sauce to be used in the cooking ofChicken Casseroles. This has been developed in theUSA, and results of consumer research conducted therehave been quite favorable. These results may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Qualitative research into chicken casserole sauces. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-chicken-casserole-sauces


Research reports

Report on qualitative research on a PLJ television commercial

Masius Wynne Williams and Darcy McManus have produced a15-second television commercial for PLJ on the theme ofthe 'taste bud rationale'. The objective of the research reported here was toassess responses to the commercial in terms of itsmeaning and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Report on qualitative research on a PLJ television commercial. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-plj-television-commercial


Research reports

Report on qualitative research on carbonated drinks

Beechams Products have developed a new, low calorielemon carbonated drink as an addition to the PLJrange.The research reported here sets out attitudes to thisproduct amongst slimmers and weight watchers bothusers and non-users of PLJ and to one group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Report on qualitative research on carbonated drinks. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-carbonated-drinks


Research reports

Qualitative research on Sobranie

The objectives of the research reported here were:1. To assess the reactions among Super C smokersto the concept of a new range of products fromSobranie emanating from a place in New BondStreet;2. To examine in detail responses to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1974
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Citation

, C. (1974a, April 15). Qualitative research on Sobranie. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-sobranie


Research reports

Qualitative research into Kotex flushability advertising approaches

Kotex are intending to launch a completely flushableloop towel towards the end of 1974 and several approachesannouncing its introduction have been prepared by Masius.This campaign is designed to be in keeping with the loopcampaign (fluff and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 12, 1974
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Citation

, C. (1974a, April 12). Qualitative research into Kotex flushability advertising approaches . ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-flushability-advertising-approaches-


Research reports

Research report on Phyllosan press advertising

This research was conducted in order to ascertainconsumer reactions to a possible new Press campaign forPhyllosan. The new campaign consisted of 4advertisements on the theme that every older personhas a younger self: in two advertisements the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 12, 1974
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Citation

, C. (1974a, April 12). Research report on Phyllosan press advertising. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/research-report-on-phyllosan-press-advertising