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Research reports

Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.

The overall purpose of the research was to obtain ageneral view of the behavior and attitudes of women withregard to hair removal in order to position Buto advantageouslyin the depilatories market. About this collection:Peter Cooper (1936-2010)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1974
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Citation

, C. (1974a, April 11). Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/exploratory-research-into-the-attitudes-and-behaviour-of-women-with-regard-to-hair-removal-prepared-for-sanitas-ltd-


Research reports

Silk Cut house development

Consideration is being given to the launch of aSub B Silk Cut to counter the competition from EmbassyExtra Mild and possible movement from B Tipped intoSub B.Two alternative packs have been proposed based on theexisting Silk Cut designs - one orange...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 10, 1974
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Citation

, C. (1974a, April 10). Silk Cut house development. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/silk-cut-house-development


Research reports

Research on new Fox's Glacier Mint advertising

A new commercial - 'Secretary' -has been prepared forTV Advertising of Fox's Glacier Mint. It combinesaspects of the existing Fox and Bear cartoon with a livesequence of a secretary. The general objectives of thisresearch were to explore reactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1974
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Citation

, C. (1974a, April 08). Research on new Fox's Glacier Mint advertising . ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/research-on-new-fox-s-glacier-mint-advertising-


Research reports

CRAM qualitative monthly prospect

Prospect was designed to provide a continuous assessmentof how housewives are talking, thinking and feeling aboutthe marketing and advertising environment. The data onwhich it is based is qualitative (group discussions).Twelve groups are conducted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). CRAM qualitative monthly prospect . ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/cram-qualitative-monthly-prospect-


Research reports

The Denovo tyre and the female role in decision-making about cars

In promoting the Denovo tyre, consideration is being givento highlight the importance of the female motorists'point-of-view. The research was required to obtain somepreliminary understanding of the influence of the womanmotorist on the purchase of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). The Denovo tyre and the female role in decision-making about cars. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/the-denovo-tyre-and-the-female-role-in-decision-making-about-cars


Research reports

Qualitative research on Project B

Project B is a value for money concept aimedat the B and Sub-B markets. Theobjectives of this research were to establish:1. Reactions to the basic concept of a new 24p.cigarette with gift coupons, from SeniorService;2. Reactions to three visual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). Qualitative research on Project B. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-project-b


Research reports

Qualitative research on a heavy duty vacuum cleaner for industrial and domestic use

The research was required:1. To obtain some idea of market reactions to thecompetitive models being sold and, in particular,whether they were likely to be sold to businessesor to domestic consumers;2. To obtain reactions from the possible marketto...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). Qualitative research on a heavy duty vacuum cleaner for industrial and domestic use. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-a-heavy-duty-vacuum-cleaner-for-industrial-and-domestic-use


Research reports

Fidomeat repositioning study

Repositioning of Fidomeat is planned to compete more effectively in the pet food market segment. Distribution would also be extended nationally and into grocers/supermarkets. The research objectives were:1. To determine the initial reaction to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Fidomeat repositioning study . ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/fidomeat-repositioning-study-


Research papers

Shopping styles and strategies and their relationship to in-store factors

This paper is concerned with increasing understanding of the mechanisms which determine how shoppers make purchasing decisions. It is particularly concerned with housewives shopping for branded packaged goods in self-service stores/supermarkets in...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: David Beazley, Tony Lunn
April 1, 1974
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Citation

Beazley and Lunn (1974a, April 01). Shopping styles and strategies and their relationship to in-store factors. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/shopping-styles-and-strategies-and-their-relationship-to-in-store-factors