You searched for: "t"

ANA has found 5568 results for you, in 864 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The interviewers' role with new methods of data collection

Recent advances in data collection and interpretation, especially electronic metering devices, have interacted with the work of the interviewer. Long-running panel operations have made it possible to assess the value of differential changes to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Stephan Buck, J. G. Boggis
June 15, 1972
×

Citation

Buck and Boggis (1972a, June 15). The interviewers' role with new methods of data collection. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/the-interviewers-role-with-new-methods-of-data-collection


Research papers

New methods for new research

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Patrice Bertier, Jean-Marie Bouroche
June 15, 1972
×

Citation

Bertier and Bouroche (1972a, June 15). New methods for new research. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/new-methods-for-new-research


Research papers

International markets for the communications industry

For the purpose of this paper the communications industry includes the press, radio, television and fairs. All these media have a substantial secondary market. The primary market is represented by the audience, the communication targets; the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Károly Ravasz
June 15, 1972
×

Citation

Ravasz, K. (1972a, June 15). International markets for the communications industry . ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/international-markets-for-the-communications-industry-


Research papers

Research for publishers

Market research can provide substantial help in formulating the editorial policy of newspapers and magazines, and yet very little has ever been published on this subject. It is impossible to do justice to such a broad topic in a single paper, but...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: R. A. Roberts-Miller, Nigel Spackman
June 15, 1972
×

Citation

Roberts-Miller and Spackman (1972a, June 15). Research for publishers. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/research-for-publishers


Research reports

Report on qualitative research on Mint Cracknel

The objectives of this research were to examineconsumer reactions to the two new sizes and toestablish which of the new shapes were moreappropriate to consumer usage and attitudes towardsMint Cracknell. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 10, 1972
×

Citation

, C. (1972a, June 10). Report on qualitative research on Mint Cracknel. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mint-cracknel


Research reports

Report on qualitative research on chewing gum

The objectives of the research reported here were:A. To examine general attitudes to chewing gum withreference to: patterns of purchase and eating;perceived differences between tablet and strip gum;role of chewing gum in sweet eating, brand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1972
×

Citation

, C. (1972a, June 09). Report on qualitative research on chewing gum. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-chewing-gum


Research reports

Qualitative research on 'Berkeley 100s'

The research objectives were:1. To explore reactions to the cigarette, the pack,name, house of origin, and the amalgamation ofthese features;2. To assess reactions to the advertising treatments(the 'manifesto', and other expressions), and howthey...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1972
×

Citation

, C. (1972a, June 09). Qualitative research on 'Berkeley 100s'. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-berkeley-100s-


Research reports

Qualitative research on Power Tools

The main objective of the research was to assess the compatibility of theWilkinson name with domestic power tools. What product,performance, service, price expectations are generatedby the idea of an electric drill from Wilkinson: whatthe properties...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1972
×

Citation

, C. (1972a, June 08). Qualitative research on Power Tools. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-power-tools


Research reports

Super C and presentation packs

The research is intended torepresent the potential market for Super-C brands (Young, Southern, ABCl)and at the same time to permit detailed scrutiny of the existing SpecialFilter and competitive King Size brand franchises.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1972
×

Citation

, C. (1972a, June 03). Super C and presentation packs. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/super-c-and-presentation-packs