Resources Library by ANA

The death of polls?

Opinion polls and electoral polls were subject to intense scrutiny and criticism in the wake of the 2016 experience, followed by renewed confidence in the first months of 2017. Polling firms are facing up to the current challenges and reports of the...

Catalogue: Congress 2018

Author: Henri Wallard

Company: Ipsos MRBI

September 23, 2018

The great internal communications experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.

Catalogue: Congress 2018

Authors: Begonia Fafian, Lucy Davison

September 23, 2018

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018

Authors: Elaine Rodrigo, Nina Rahmatallah

Company: Kantar

September 23, 2018

Jabong

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018

Authors: Archana Pai, Priyanka Bhargav

September 23, 2018

The small enterprise blueprint

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...

Catalogue: Congress 2018

Authors: Alex Holmes, Alex Wilman

Company: Northstar Research

September 23, 2018

Thought leadership from ESOMAR

These are exciting times for our industry: we are in a new insight paradigm. The data we have to unearth insights is richer than ever and our ability to understand what is really driving consumer behaviour has reached new heights. So, how do you...

Catalogue: Congress 2018

Authors: Finn Raben, BV Pradeep, David Smith

September 23, 2018

Touch and go

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and...

Catalogue: Congress 2018

Author: Diana Lucaci

September 23, 2018

Taking the bull by its horns

The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand future proofed?

Catalogue: Congress 2018

Author: Ruchira Jain

September 23, 2018

Cracking the congealing data privacy code

The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.

Catalogue: Congress 2018

Author: Kudzai Guvi

September 23, 2018