Resources Library by ANA

Positive gender portrayal in advertising

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

Catalogue: Congress 2018

Author: Andrew Geoghegan

Company: Diageo

September 23, 2018

The privacy paradox

We are being tracked. This study focuses on the past, present & a more autonomous future where consent regarding privacy on consumer's devices, and increasing consumer awareness and control of their privacy will be dramatically different.

Catalogue: Congress 2018

Authors: Martin Oxley, Pia Blase

September 23, 2018

Country branding

A country impacted by armed conflict for more than 50 years needs a constant fuel on its international brand campaign to surpass the negative perception of those who have not visited the country and build strong reasons to vanish misconceptions.

Catalogue: Congress 2018

Authors: Laura Catalina Gómez, Pedro Fernández

September 23, 2018

Government regulation and election embargoes can threaten poll quality

Find out where government limits on polling threaten researchers ability to do their jobs from the latest global study.

Catalogue: Congress 2018

Author: Kathleen Frankovic

September 23, 2018

A game changer in understanding toy purchasers

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioural data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018

Authors: Marc Smaluhn, Raul Gordo

Company: Netquest

September 23, 2018

Digital transformation and the impact on retail

Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.

Catalogue: Congress 2018

Author: Piet Coelewij

September 23, 2018

Find YOUR Brilliance!

The future is here - calling for Brilliance from us all: to compete, to convince and to inspire. Executive speaking and gravitas coach Caroline Goyder, with comedian-turned-researcher Will Goodhand, will equip you to unlock YOUR personal brilliance.

Catalogue: Congress 2018

Authors: Caroline Goyder, Will Goodhand

Company: System1 Research Ltd

September 23, 2018

Menstrual hygiene management study in DRC

This very important piece of research is something that could make a real difference to half the population.

Catalogue: Congress 2018

Author: Martin Kern

September 23, 2018

Merge

The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments...

Catalogue: Congress 2018

Author: Malcom Devoy

September 23, 2018