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Research papers

The use of the semantic differential in media research

This paper has two objects. One of these is to present some examples of research based on the semantic differential technique. The other is to make some general observations about the use of the technique, based on our own experience. The semantic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: P. Duncan-Jones, John Clemens
June 15, 1962
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Citation

Duncan-Jones and Clemens (1962a, June 15). The use of the semantic differential in media research. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/the-use-of-the-semantic-differential-in-media-research


Research papers

Research into housewife shopping patterns in Great Britain

The purpose of my paper is to discuss certain research, with which I have recently been concerned, into housewife shopping patterns in Great Britain. By shopping patterns, I mean the number and types of shops which the housewife uses to buy different...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Peter A. Rusby
June 15, 1962
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Citation

Rusby, P. A. (1962a, June 15). Research into housewife shopping patterns in Great Britain. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/research-into-housewife-shopping-patterns-in-great-britain


Research papers

The case of a centralized interviewer organisation

The structure of the interviewer organisation should follow; from the functions this organisation has to perform. These functions are of a very special kind, not comparable with other, occupational functions. They are also quite different from those...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Elisabeth Noelle-Neumann
June 15, 1962
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Citation

Noelle-Neumann, E. (1962a, June 15). The case of a centralized interviewer organisation. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/the-case-of-a-centralized-interviewer-organisation


Research papers

Social stratification in survey research

In recent years, many objections have been raised against existing conceptions and theoretical propositions in the field of social stratification. This paper does not attempt to add another appraisal in this respect, however scientifically warranted...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Gerhard Baumert, Eugen Lupri
June 15, 1962
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Citation

Baumert and Lupri (1962a, June 15). Social stratification in survey research. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/social-stratification-in-survey-research


Research papers

The use of postal surveys in the assessment of certain characteristics of non-consumer markets

A major problem of market research units, in any field but we suggest particularly in industrial market research is to achieve the optimum rather than the maximum amount of data required, but with the maximum degree of precision necessary for the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Eric Shankleman
June 15, 1962
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Citation

Shankleman, E. (1962a, June 15). The use of postal surveys in the assessment of certain characteristics of non-consumer markets. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/the-use-of-postal-surveys-in-the-assessment-of-certain-characteristics-of-non-consumer-markets


Research papers

The use of a consumer panel for psychological market research (French)

Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Marijn Veraart
June 15, 1962
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Citation

Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research (French). ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/the-use-of-a-consumer-panel-for-psychological-market-research-french-


Research papers

Representative quota sampling

The quota method is a statistical annoyance. In order to obtain a representative cross-section of the population using this procedure, interviewers are, of course, given very precise instructions as to how many interviews, they are to make in various...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Gerhard Schmidtchen
June 15, 1962
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Citation

Schmidtchen, G. (1962a, June 15). Representative quota sampling . ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/representative-quota-sampling-


Research papers

Electronic data-processing

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
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Citation

Bergonier, H. (1962a, June 15). Electronic data-processing. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/electronic-data-processing


Research papers

Problems and methods of the image research for production goods

When looking back over the methodical development of the capital goods market research during recent years, one arrives inevitably at the positive conclusion, that we have a total of methodical instrumentalities at our disposal, which enable us to...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Karl-Heinz Strothmann
June 15, 1962
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Citation

Strothmann, K. (1962a, June 15). Problems and methods of the image research for production goods. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/problems-and-methods-of-the-image-research-for-production-goods