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Research papers

Representative quota sampling

The quota method is a statistical annoyance. In order to obtain a representative cross-section of the population using this procedure, interviewers are, of course, given very precise instructions as to how many interviews, they are to make in various...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Gerhard Schmidtchen
June 15, 1962
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Citation

Schmidtchen, G. (1962a, June 15). Representative quota sampling. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/representative-quota-sampling


Research papers

Some applications of a mathematical model of consumer purchase

In this paper I want to outline two applications of a mathematical model for consumer purchasing data. Apart from their own direct interest, these applications may serve to illustrate how a mathematical model can he useful for two somewhat different...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Andrew S. C. Ehrenberg
June 15, 1962
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Citation

Ehrenberg, A. S. (1962a, June 15). Some applications of a mathematical model of consumer purchase. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/some-applications-of-a-mathematical-model-of-consumer-purchase


Research papers

Analysis of population characteristics (French)

The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Alain Blochet
June 15, 1962
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Citation

Blochet, A. (1962a, June 15). Analysis of population characteristics (French). ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/analysis-of-population-characteristics-french-


Research papers

Scaling techniques for comparisons over time and between countries (French)

The Stapel Scale is the ideal scale for sampling survey work from a number of important aspects. It requires no effort to produce this scale; it is already printed on a card. It does not vary from time to time or from country to country. It is easy...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Henry Durant, Andrew Robert McIntosh
June 15, 1962
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Citation

Durant and McIntosh (1962a, June 15). Scaling techniques for comparisons over time and between countries (French). ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/scaling-techniques-for-comparisons-over-time-and-between-countries-french-


Research papers

Direct questions on reading habits (French)

To know the behaviour of an individual by means of interview, questions can be asked either about his recent behaviour or about his habits. But if questions on habits are currently used in market surveys on consumer goods, they are practically...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Jean Michel Agostini
June 15, 1962
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Citation

Agostini, J. M. (1962a, June 15). Direct questions on reading habits (French). ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/direct-questions-on-reading-habits-french-


Research papers

Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular

If one wishes to study the effect of advertising, a concise definition of the concept of ‘advertising’ is essential. In business-circles, the function of advertising is often defined: ‘advertising must sell’. Although it cannot be...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: R. G. Ogilvie, G. J. S. Wilde
June 15, 1962
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Citation

Ogilvie and Wilde (1962a, June 15). Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular . ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/determination-of-the-effect-of-advertising-by-means-of-the-scaling-techniques-in-general-and-the-semantic-differential-in-particular--175


Research papers

Direct questions on reading habits

To know the behaviour of an individual by means of interview, questions can be asked either about his recent behaviour or about his habits. But if questions on habits are currently used in market surveys on consumer goods, they are practically...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Jean Michel Agostini
June 15, 1962
×

Citation

Agostini, J. M. (1962a, June 15). Direct questions on reading habits. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/direct-questions-on-reading-habits


Research papers

Some problems in the definition and measurement of advertising penetration; and an enquiry into two alternative methods for measuring one component

This paper appears to he immediately concerned with advertising penetration. I propose to suggest that more formal analysis of the general notions used in marketing is extremely relevant and practical. There is a special reason for taking advertising...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: R. D. Godwin
June 15, 1962
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Citation

Godwin, R. D. (1962a, June 15). Some problems in the definition and measurement of advertising penetration; and an enquiry into two alternative methods for measuring one component. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/some-problems-in-the-definition-and-measurement-of-advertising-penetration-and-an-enquiry-into-two-alternative-methods-for-measuring-one-component


Research papers

Scaling techniques for comparisons over time and between countries

The Stapel Scale is the ideal scale for sampling survey work from a number of important aspects. It requires no effort to produce this scale; it is already printed on a card. It does not vary from time to time or from country to country. It is easy...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Henry Durant, Andrew Robert McIntosh
June 15, 1962
×

Citation

Durant and McIntosh (1962a, June 15). Scaling techniques for comparisons over time and between countries. ANA - ESOMAR. Retrieved September 10, 2026, from


https://ana.esomar.org/documents/scaling-techniques-for-comparisons-over-time-and-between-countries