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Videos
Deconstructing the media market, constructing a new way to measure ad efficiency
In today's world it is well known that information comes from many different sources, simultaneously and in very different formats. In this context advertising can no longer be considered as one homogeneous platform, but as a separate unit within a...
Catalogue: Insights Festival 2020
Authors: Gerardo González, Miguel Anaya, Pamela González
Companies: Netquest, The Nielsen Company, Facebook
September 14, 2020
Videos
Seed audiences: 'From not knowing you to tapping into millions like you'
Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...
Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 14, 2020
Webinars
From tears & fears, when do we get to cheers?
The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...
Catalogue: Webinars 2020
Authors: Alina Serbanica, Roxana Baciu, Ioana Bobe, Denisa Apreutesei, Andrei Elvadeanu, Ioan Simu, Steliana Ifrim
July 1, 2020
Webinars
Life in times of COVID, from shopping baskets to digital behaviour
The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...
Catalogue: Webinars 2020
Authors: Alina Serbanica, Oana Popa Rengle, Siamack Salari, Bogdana Gheorghe, Gabriela Carstoiu, Julien Zidaru, Steliana Ifrim
June 30, 2020
Research reports
Insights in times of COVID-19
ESOMAR, as the global voice for the data, insights, and market research industry, has been guiding theindustry in the undeniable challenging times that the world has been going through for a number of weeksnow. This report is another effort to...
Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
May 26, 2020
Videos
Data privacy matters
Join our expert guides from the ESOMAR Professional Standards team as they lead you through the most significant updates in the world of privacy and data protection, the impact this may have on your business and operations, and what this means for...
Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Bianca Marcu
April 16, 2020
Videos
Online qual trending during COVID-19
Many business settings are recently being moved online due to concerns about the spread of the new coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...
Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Chee Meng Liong
Company: GMO Research Inc.
April 16, 2020
Webinars
Best of ESOMAR Belgium- A virtual event!
Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress...
Catalogue: Webinars 2019
Authors: Steliana Ifrim, Wim Hamaekers, Katia Pallini, Ray Poynter, Ennio Armato, Matthew Roberts
Companies: One Inch Whale, InSites Consulting, FFIND DE
November 26, 2019
Videos
