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Videos

Survey of the future workshop

This workshop challenges you to imagine and realise the 'Survey of the Future'. With the tools of research shifting, we want to help you re-evaluate how you conduct survey research, and put the learning to the test in real-time with real research.

Catalogue: Congress 2018
Author: Alexander Wheatley
Company: Kantar
September 23, 2018
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Citation

Wheatley, A. (2018a, September 23). Survey of the future workshop. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/survey-of-the-future-workshop


Videos

Will they like it

Jon Puleston takes a look at how consumer decision making is becoming more socially influenced and the impact this is having on consumer behaviour and the potentially dramatic implications for brands.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Jon Puleston
Company: Kantar
May 23, 2018
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Citation

Puleston, J. (2018a, May 23). Will they like it. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/will-they-like-it


Videos

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Alex Tu, Jeff Tsui
Company: Kantar
December 4, 2017
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Citation

Tu and Tsui (2017a, December 04). How can a Chinese manufacturer discover their international customers through integrated methodologies?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-can-a-chinese-manufacturer-discover-their-international-customers-through-integrated-methodologies--9207


Videos

The segmentation revival

This presentation is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jason Brownlee, Jon Puleston
Company: Kantar
December 4, 2017
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Citation

Brownlee and Puleston (2017a, December 04). The segmentation revival. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-segmentation-revival


Videos

Are we getting worse at political polling?

The accuracy of polling has been under the serious spotlight over the last couple of years. This presentation will deliver some preliminary analysis from an international review of historical published polling data from 25 countries compiled by...

Catalogue: Congress 2017: Visionary
Author: Jon Puleston
Company: Kantar
November 10, 2017
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Citation

Puleston, J. (2017a, November 10). Are we getting worse at political polling?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/are-we-getting-worse-at-political-polling--9153


Videos

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Joaquim Bretcha, Alexander Wheatley
Companies: Netquest, Kantar
June 15, 2017
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Citation

Bretcha and Wheatley (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/is-shopping-cultured--10752


Videos

Head or heart

In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...

Catalogue: Congress 2016: #WOW
Author: Alexander Wheatley
Company: Kantar
June 15, 2016
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Citation

Wheatley, A. (2016a, June 15). Head or heart. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/head-or-heart


Videos

The icon experiments

This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations
Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt
Company: Kantar
June 15, 2015
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Citation

Frost, Puleston, Suzuki and Sturt (2015a, June 15). The icon experiments. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-icon-experiments