Resources Library by ANA

Qualitative insights on-the-go

We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Norbert Wirth, Susie Zeng

Company: GfK

May 13, 2014

Baring it all

With the spotlight on Asia Pacific, the impact of economic growth and exposure to the outside world on the lives of women has been immense. The modern woman has emerged, and the modern Asian woman is unique. Her identity is still deeply rooted in her...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Christina Inocentes, Chris Casanare, Bing Natividad

Company: Ipsos MRBI

April 7, 2013

Brands without borders

This presentation will show how consumer co-creation can play a significant role in developing strong cross-regional brands in Asia. Mizone is a beverage brand that has grown strongly in the APAC region, with an independent brand voice in different...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Philip McNaughton, Dewi Larasati

Company: Face

April 7, 2013

Lost in translation

The last decade has seen phenomenal growth in market research activity in emerging Asian markets; much of the growth has been driven by Western multinationals seeking to enter or extend their reach in Asian markets. In response, a dynamic Asia-based...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Sue Siewert, David G. Bakken

April 7, 2013

Research communities in Asia Pacific

How are research communities being adopted in Asia Pacific - in Japan, China, India, or in Singapore and Vietnam? Is the future more likely to be MROCs or Community Panels, small and qualitative or large and quantitative? Research communities are one...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Ray Poynter

April 7, 2013

The market research industry in Asia Pacific

This paper addresses the Market Research Industry study, conducted by TNS in July 2004, which provides a mirror to the industry.It maps out the buyers' requirements and provides an insight to these requirements between the markets in Asia Pacific,...

Catalogue: Asia Pacific 2005

Author: Wander Meijer

Company: KANTAR TNS Malaysia

March 13, 2005

Sowing the seeds of a rich harves: Research's contribution to the profit equation

This paper establishes the relevance and need of an appropriate pricing construct (not price per se) in driving the profit growth and illustrates how research feeds into the construct. The same would be explained with the help of a case study in a...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Indranil Sen, Sunando Das

September 14, 2003

Trends and developments of the research industry

The market research industry in Asia Pacific has recently undergone three major shocks: the globalisation of the Asian industry, the economic crisis, and the beginning of the internet era. This paper explores where the market research industry in...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: John Smurthwaite

Company: KANTAR TNS Malaysia

November 1, 2000

The future of dynamic eMarketplaces in Asia Pacific

This paper addresses the eBusiness marketplace in Asia Pacific in the latter half of 2000, with a focus on long-term return on equity models. The dot.com hype through April of this year was a distraction for real businesses needing to understand that...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Lane Leskela

November 1, 2000