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Research reports

Tape and video recording of interviews and group discussion

The use of tape or video recorders in research is now well-established and widely accepted by informants. Two issues arise under the International Code of Marketing and Social Research Practice:1. What form of permission must be obtained from...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
January 1, 1991
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Citation

B.V., E. (1991a, January 01). Tape and video recording of interviews and group discussion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tape-and-video-recording-of-interviews-and-group-discussion


Research reports

ESOMAR Annual Market Study 1990

This current report covers the 1990 market statistics. For the third year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
January 1, 1991
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Citation

B.V., E. (1991a, January 01). ESOMAR Annual Market Study 1990. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-3606


Research reports

ESOMAR Annual Market Study 1989

This current report covers the 1989 market statistics. For the second year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1990
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Citation

B.V., E. (1990a, September 01). ESOMAR Annual Market Study 1989. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-3569


Magazines

Marketing and research today (August 1990)

The first paper of this issue is provocative! It was originally made at anESOMAR seminar on financial marketing but is relevant to any marketingbased on research. It renounces our myopic practice to evaluate too few options for every decision in the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1990
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Citation

B.V., E. (1990a, August 01). Marketing and research today (August 1990). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-august-1990-


Magazines

Marketing and research today (June 1990)

Would you like an answer to the question: what reallygoes on among consumers? Here is a seminal article that merits close reading. It tells much about the uniqueness of our times and our societies. It abandons the narrow economic view of the consumer...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
June 1, 1990
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Citation

B.V., E. (1990a, June 01). Marketing and research today (June 1990). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-june-1990-


Magazines

Marketing and research today (February 1990)

As we enter the final ten years of the twentieth century,this is an appropriate moment to look around us, todirect our gaze at issues more fundamental than techniques, or professional problems. Market researchersare often accused of being too...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1990
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Citation

B.V., E. (1990a, February 01). Marketing and research today (February 1990). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1990-


Research reports

What is market research?

This booklet is intended to give a brief outline of what market research is all about and what its principal methods and techniques are. It has been prepared by ESOMAR mainly to help potential users who would like to know more about this specialized...

Catalogue: ESOMAR Publications
Authors: Jack Hamilton, ESOMAR B.V.
September 1, 1989
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Citation

Hamilton and B.V. (1989a, September 01). What is market research?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-is-market-research-


Research reports

ESOMAR Annual Market Study 1988

This current report covers the 1988 market statistics. For the first year ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of research covered...

Catalogue: Global Market Research
Author: ESOMAR B.V.
July 1, 1989
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Citation

B.V., E. (1989a, July 01). ESOMAR Annual Market Study 1988. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study


Research papers

The 'new' qualitative research: The how?

This comment suggests that good research, conducted by competent researchers, will achieve a considerable degree of agreement. It is not, after all, the intention (or the expectation) of the ‘new’ qualitative researchers to come up with...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: ESOMAR B.V.
January 1, 1987
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Citation

B.V., E. (1987a, January 01). The 'new' qualitative research: The how?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-qualitative-research-the-how-