You searched for: "*"

The results has been filter on Authors containing ESOMAR B.V..
ANA has found 383 results for you, in 917 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Magazines

Marketing and Research Today (May 1993)

The concept of the brand is central to marketing and research and muchresearch work is concerned with understanding brands and their value. However, experience shows that the concept of a brand varies between different cultures and changes over time....

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1993
×

Citation

B.V., E. (1993a, May 01). Marketing and Research Today (May 1993). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1993-


Research reports

ESOMAR Annual Market Study 1991

This current report covers the 1991 market statistics. For the fourth year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1992
×

Citation

B.V., E. (1992a, September 01). ESOMAR Annual Market Study 1991. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-4042


Research papers

Passive people meters and the ESOMAR codes of practice

The technology of PPMs is complex and still evolving. Although it seems likely that pilot experiments in the field will take place quite soon, the systems could still be changed before they become fully operational and/or alternative new systems may...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: John Downham, ESOMAR B.V.
June 15, 1992
×

Citation

Downham and B.V. (1992a, June 15). Passive people meters and the ESOMAR codes of practice . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/passive-people-meters-and-the-esomar-codes-of-practice-


Magazines

Marketing and research today (May 1992)

Whilst all consumer products have both sensory and image propertiesthat work together to influence the user's perceptions, the image content in fine fragrances is probably one of the highest of any product type. One of the papers in this Journal...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1992
×

Citation

B.V., E. (1992a, May 01). Marketing and research today (May 1992). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1992-


Magazines

Marketing and Research Today (March 1992)

At the Luxemburg Congress, an award was made for the best paper on the topic selected by the ESOMAR Council which for 1991 was 'PricingResearch'.

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
March 1, 1992
×

Citation

B.V., E. (1992a, March 01). Marketing and Research Today (March 1992). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-march-1992-


Magazines

Marketing and research today (November 1991)

The 'Strong' theory of advertising receives widespread support and is characterized by the beliefs that advertising increases peoples' knowledge, changes peoples'attitudes and, as a result, is capable of persuading people who have not previously...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
November 1, 1991
×

Citation

B.V., E. (1991a, November 01). Marketing and research today (November 1991). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1991-


Magazines

Marketing and research today (August 1991)

For over thirty years the marketing discipline's self-concept has been dominated by 'the marketing concept' - the conviction that the purpose of the organization is to 'create satisfied customers'. In fact, the real purpose is control and when looked...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1991
×

Citation

B.V., E. (1991a, August 01). Marketing and research today (August 1991). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-august-1991-


Magazines

Marketing and research today (June 1991)

Commercial television has spread across Europe and is now available in virtually every West European country. Print remains the most important single medium in terms of advertising spend. How are these two major mediaperceived by advertisers and...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
June 1, 1991
×

Citation

B.V., E. (1991a, June 01). Marketing and research today (June 1991). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-june-1991-


Magazines

Marketing and research today (February 1991)

At the ESOMAR Congress in Monte Carlo the paper 'Developing a rounder tea' won the Award for thebest paper on New Product Development. The paper gives an unusually clearinsight into the way in which an aesthetic benefit can add to the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1991
×

Citation

B.V., E. (1991a, February 01). Marketing and research today (February 1991). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1991-