Resources Library by ANA

Discrimination testing

This paper is in the nature of a progress report since the author's previous contribution at the ESOMAR Congress of 1966. It starts from the premise that profits on repeat-purchase consumer products can often be increased substantially by...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: C. Greenhalsh

Company: KANTAR TNS Malaysia

September 1, 1970

Motivational studies in market research

Motivational research is a wide-open field, which corresponds to the needs of our time. As such, it is indispensable, even if, just because its nature is exploratory and future-oriented and, at the same time, sensitive to the needs of the present, it...

Catalogue: The European Marketing Research Review 1969

Author: Francesco Alberoni

August 1, 1969

Conclusion

Concepts of the meaning, definition, objects and role of industrial marketing research vary in accordance with a number of factors, most of which derive from the researcher's experiences and defined responsibilities and also the types of products and...

Catalogue: Seminar 1969: Research In Industrial Marketing

Author: David W. Newill

March 5, 1969

Industrial marketing research

The English language distinguishes between market research and marketing research. These concepts overlap. Market research is research into the size and structure of the market. Marketing research is, moreover, research into the effect of the various...

Catalogue: The European Marketing Research Review 1968

Author: L. Bongers

August 1, 1968

Market research for suppliers

The intensive development of productive forces leads to permanent quantitative and qualitative changes in the market relations. In the sphere of tenders the changes occur not only in the dynamics of the development and of the selling conditions, but...

Catalogue: The European Marketing Research Review 1968

Author: Atanaskovic Srboljub

August 1, 1968

Electronic computers, marketing models and commercial management (French)

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968

Authors: Louise Perruche, Pierre Jourdan

June 15, 1968

Market research in the 1970's

Market research and marketing theory will grow more and more together. Market research will, to a greater extent, be built directly into the decision making process. The age of "interesting market studies" will be left behind. The market research in...

Catalogue: ESOMAR Congress 1968

Author: Arne Rasmussen

June 15, 1968

Market research in the 1970's

These comments are naturally coloured by my viewpoint - that of a researcher in a large international company manufacturing and marketing a wide range of (mainly) consumer products. However, I have tried to pick out a number of points which strike me...

Catalogue: ESOMAR Congress 1968

Author: John Downham

Company: Unilever

June 15, 1968

A structure in favour of the future

My purpose in this paper is to suggest a new corporate structure in which the two opposing forces are adequately represented, redressing the balance of decision making in favour of the future. Essential to this structure is a formal relationship...

Catalogue: ESOMAR Congress 1968

Author: Peter Ward

June 15, 1968