Resources Library by ANA

Forecasting procedures

The door to forecasting opens more easily for the layman if he studies the foundations on which the question of forecasting is based. It means looking in to the future. The various methods of forecasting differ basically only in the way this search...

Catalogue: The European Marketing Research Review 1966

Author: Friedrich Wendt

August 1, 1966

Estimate of the future requirements of automobile tires

Market research for raw materials, investments, capital goods etc. is of a highly pragmatic mature. This can best be demonstrated by a case history. In describing what the industrial market researcher actually does, the specific difficulties one...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Wander Meijer

June 15, 1961

Estimate of the future requirements of automobile tires (French)

Market research for raw materials, investments, capital goods etc. is of a highly pragmatic mature. This can best be demonstrated by a case history. In describing what the industrial market researcher actually does, the specific difficulties one...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Wander Meijer

June 15, 1961

Future perspectives in the field of consumer research

The prospects in consumer research over the next few years are likely to be governed primarily by the changing and developing needs of industry. These needs in turn are largely determined by major economic and social trends, such as increasingly...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Hans Khuner

Company: Unilever

June 15, 1961

Future perspectives in the field of consumer research (French)

The prospects in consumer research over the next few years are likely to be governed primarily by the changing and developing needs of industry. These needs in turn are largely determined by major economic and social trends, such as increasingly...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Hans Khuner

June 15, 1961

Social studies and market research in Spain

Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spains’s lagging behind' the other western countries in this field. Market research really has no history....

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Manuel J. Sanchez de Celis

June 15, 1959

Social studies and market research in Spain (French)

Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spains’s lagging behind' the other western countries in this field. Market research really has no history....

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Manuel J. Sanchez de Celis

June 15, 1959

Future Back

The direction in which society evolves?encompassing cultures, behaviours and businesses?resonates across all facets of life, influencing financial, emotional, intellectual and even spiritual realms. Recognising these behavioural trends not only aids...

Catalogue: Congress 2024

Authors: Luiza Rossi, Romina Odorico, Tiago Cunha

Companies: Alexandria Group, The Coca-Cola Company

January 1, 1970