Resources Library by ANA

Revue Française du Marketing 2000 (N. 179/180)

Ce numéro spécial de la Revue Française du Marketing est consacré au Marketing Automobile,c'est-à-dire à des exemples de problèmes concrets de marketing que les entreprisesdu secteur rencontrent, notamment les constructeurs...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

April 1, 2000

Segmenting consumers world-wide

This paper presents a combination of two research techniques to better understand consumers (scientific database), and to help marketers create better product and service concepts. The two research techniques are conjoint measurement for stimulus...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: Howard R. Moskowitz

September 1, 1999

Research among children

This chapter is intended to help understand the intricacies of what market research in the specific population of children and youth means and implies, and to give guidance in choosing and applying appropriate research techniques.

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Brigitte Melzer-Lena, Astrid V. Middelmann-Motz

September 1, 1998

Multivariate analysis of survey data

A chapter such as this can only scratch the surface in terms of informing the reader what techniques are available, what they do, how they do it, and what are the pitfalls, so it must be seen as purely introductory. Nevertheless, it attempts to...

Catalogue: Consumer Market Research Handbook

Author: Ken Baker

September 1, 1998

Classification

Since the earliest days of marketing and social research, attempts have been made to group populations and survey respondents into classes: groupings which discriminate between people in ways which are considered likely to be relevant to the research...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: ESOMAR B.V.

September 1, 1998

Site location studies and geodemographics

Most research projects have a geographical dimension - be it a geographically defined survey universe, geographical sampling locations or geographical analysis of the results. In this chapter, we show how knowledge of geography may be applied or can...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Barry Leventhal, Jonathan Reynolds

September 1, 1998

Revue Française du Marketing 1998 (N. 168/169)

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Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 1998

New qualitative studies

The fundamental aim of qualitative research is to understand the relevant aspects and isolate them from circumstantial factors; this is why its purpose has been radically modified. From now on, the aim is to provide the client with information on...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Pascal Fleury

January 1, 1998

Qualitative research in theory and practice

This paper has two parts. The first deals with the theory of qualitative research and is based upon an earlier paper in the 1987 Monograph on Qualitative Research published by ESOMAR. The second part is based on two further papers, one in the same...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Peter Sampson

January 1, 1998