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Segmenting consumers world-wide

Date of publication: September 1, 1999

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: Howard R. Moskowitz

Abstract:

This paper presents a combination of two research techniques to better understand consumers (scientific database), and to help marketers create better product and service concepts. The two research techniques are conjoint measurement for stimulus development and data collection, and segmentation and/or optimisation for database development and application.

Howard R. Moskowitz

Author

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Research Papers

Segmenting consumers world-wide

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Howard R. Moskowitz

 

September 1, 1996

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Citation

Moskowitz, H. R. (1996a, September 01). Segmenting consumers world-wide . ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/segmenting-consumers-world-wide--4832


Research Papers

Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Barbara Itty, Howard R. Moskowitz, Brae McDonough, Aurea Gupton

Company: Moskowitz Jacobs Inc.

May 15, 2005

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Citation

Itty, Moskowitz, McDonough and Gupton (2005a, May 15). Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/capturing-the-algebra-of-the-customer-s-mind-for-fragrance-through-pictures-text-and-decompositional-research-analyses


Research Papers

Medical communications, consumers, and the Internet

Catalogue: ESOMAR Global Healthcare Conference 2003

Authors: Risa Asami, Tina Hjelleset, Howard R. Moskowitz, Laurent Florès

Company: Moskowitz Jacobs Inc.

February 23, 2003

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Citation

Asami, Hjelleset, Moskowitz and Florès (2003a, February 23). Medical communications, consumers, and the Internet . ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/medical-communications-consumers-and-the-internet-


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Citation

Moskowitz, H. R. (1999a, September 01). Segmenting consumers world-wide . ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/medical-communications-consumers-and-the-internet-