Abstract:
This paper presents a combination of two research techniques to better understand consumers (scientific database), and to help marketers create better product and service concepts. The two research techniques are conjoint measurement for stimulus development and data collection, and segmentation and/or optimisation for database development and application.
Research Papers
Segmenting consumers world-wide
Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Howard R. Moskowitz
 
September 1, 1996
Research Papers
Medical communications, consumers, and the Internet
Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Risa Asami, Tina Hjelleset, Howard R. Moskowitz, Laurent Florès
Company: Moskowitz Jacobs Inc.
February 23, 2003
