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Segmenting consumers world-wide

Date of publication: September 1, 1999

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: Howard R. Moskowitz

Abstract:

This paper presents a combination of two research techniques to better understand consumers (scientific database), and to help marketers create better product and service concepts. The two research techniques are conjoint measurement for stimulus development and data collection, and segmentation and/or optimisation for database development and application.

Howard R. Moskowitz

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Segmenting consumers world-wide

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Moskowitz, H. R. (1996a, September 01). Segmenting consumers world-wide . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/segmenting-consumers-world-wide--4832


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Swaminathan, M. (1995a, June 15). Segmenting consumers for evolving a retailing strategy. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Moskowitz, H. R. (1999a, September 01). Segmenting consumers world-wide . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/a-continuing-world-wide-research-programme