Segmenting consumers world-wide

Date of publication: September 1, 1999


This paper presents a combination of two research techniques to better understand consumers (scientific database), and to help marketers create better product and service concepts. The two research techniques are conjoint measurement for stimulus development and data collection, and segmentation and/or optimisation for database development and application.

Howard R. Moskowitz


This is a long description of some author details.

Research Papers

Research Papers

Research Papers

  • PDF
  • This could also be of interest