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In pursuit of humans truths

The quality of answers we get are proportional not only to the quality of questions we ask, but how we ask them. Clients are facing unprecedented clutter, competition, complexity and consumer sophistication. Increasingly, qualitative research is...

Catalogue: Webinars 2018
Author: Dina El Sehrawy
May 4, 2018


Research World (February 2018)

The world is in turmoil. Hyperbole or reality? As we look back on 2017, it is difficult to characterise the state of things as anything but turmoil–and experts interviewed in this issue would agree. But, if this is the case, what then is the...

Catalogue: Research World 2018
Author: ESOMAR B.V.
February 1, 2018


Research World (December 2017)

What role does research have in understanding and interpreting social change? Can the profession measure social impact and help decision makers understand what they need to do? Where and how can research help build a better society?

Catalogue: Research World 2017
Author: ESOMAR B.V.
December 16, 2017

Research papers

Using global research to permanently improve the lives of the poor

Designing lasting change; How Rotary International uses research to change people’s lives around the world.In 2007, Rotary began a journey called Future Vision to focus Rotary resources to better improve health, economic and social conditions...

Catalogue: Congress 2017: Visionary
Authors: Karl G. Feld, Uri Farkas, Hilary Leav
Company: GfK
September 2, 2017

Research papers

Streamlining the innovation process to maximize efficiency

With the advent of digital innovation in research, consumers have evolved from closely watched subjects to partners, collaborators and co-creators. This paper explores the role of market research in facilitating the innovation process. The authors...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Allen Cai, Ching Ling Ng
Company: Labbrand
May 9, 2017

Research papers

Enabling a full life to people with a mental disability

This paper describes a project carried out for Philadelphia, one of the largest health care facilities in The Netherlands for people with severe mental disabilities. It outlines how research helps Philadelphia to learn the needs of a group of people...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Maurice Palmen, Gaby Siera, Iris Aarts
November 16, 2016

Research papers

Hurry up! And wait! The road to research impact

This paper re-examines the role and management of Consumer Insights in major corporations. It tracks progress made in the intervening seven years towards more strategic, proactive role for research and analytics and ask why that progress appears to...

Catalogue: Congress 2016: #WOW
Authors: Simon Chadwick, Christine Barton, Ravi Dhar
September 22, 2016

Research papers

Clipboards, calls and focus groupies

Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign...

Catalogue: Congress 2016: #WOW
Authors: Melanie Courtright, Luke Sehmer
Company: Research Now SSI
September 22, 2016

Research papers

Joining the dots to join hands across the globe

This paper forms a case study of the ways in which market research has formed the bedrock of the success of the SURF Survivors' found, the charity fundraising for, and supporting the survivors of the Rwandan genocide. The first part focuses on the...

Catalogue: Congress 2016: #WOW
Authors: Will Goodhand, Kelsey Finnegan
Company: KANTAR TNS Malaysia
September 22, 2016