Resources Library by ANA

From clay model to consumer satisfaction

This paper describes the role of marketing research, both at the desk and in the field, centrally and locally, in developing and marketing the new Volvo. It touches on the problems of positioning a concept that was entirely new for the company in a...

Catalogue: ESOMAR Congress 1987

Authors: Daniela Maiani, Chris Van Scbijndel, Joop van der Vegt

September 1, 1987

Out of the darkroom into the daylight

The paper is a case history about research in the European market for contacting and duplicating film, which is widely used in the graphic arts industry (i.e. among commercial printers, reprographic specialists, typesetters and platemakers). Having...

Catalogue: ESOMAR Congress 1987

Authors: C. J. Dove, Christine M. Eborall

September 1, 1987

Tomorrow's panels are here today

In this paper we describe in detail the Australian panels which source the AGB BrandScan consumer purchasing information service. In describing these panels we give a flavour to the way in which the shape and nature of the BrandScan panels were...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: John Clemens, Jonathan Jephcott

June 15, 1987

Supporting marketing decisions by forecasting and simulation based on panel data

The case study will show how consumer panel data are integrated into a consumer-oriented marketing model, how hypotheses on consumer's reaction can be checked and how different pricing strategies can be simulated.

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Rudolf Lewandowski, R. Otterpohl

June 15, 1987

The contribution of M.M.I.S. to effective industrial marketing management

The paper presents some basic and practical considerations for establishing and using a as well as the contribution of the M.M.I.S. to effective industrial marketing management. In contrast to M.M.I.S. for consumer goods marketing, the idea of an...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Author: Milan Jurse

June 15, 1987

Electronic-test marketing

The new comprehensive research systems like TELERIM, working on a single source basis with the possibility to follow the product purchase as a response of market function and consumer habits, provides a link of these elements and data types. In the...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Birgit Brummer

Company: Nielsen

June 15, 1987

Marketing communication in Bangladesh

This paper describes a qualitative research project undertaken in a developing country, whose fundamental aim was to understand cultural dynamics in order to improve the marketing communication of a large multi- national company.

Catalogue: ESOMAR Congress 1987

Authors: Mary Goodyear, Janet Gruber

June 15, 1987

The central Adlab experience with single source data

The AdLab Panel was set up in the Central TV area of England in September 1985 after a pilot study. By June 1987 it had been running for 21 months. The experience of the first year’s operations is contained within the attached summary paper....

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: John Parfitt

June 15, 1987

Market modelling

Modelling is a diverse and complex area. It is also a controversial one. For more than two decades, researchers have developed and adapted models of widely differing kinds, ranging from econometric systems designed to forecast changes at the global...

Catalogue: Consumer Market Research Handbook

Authors: Chris Blamires, David Seaman, Tony Lunn

August 1, 1986