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Research papers

Use of the shape technique for forecasting pharmaceutical markets

SHAPE is a comparatively new forecasting technique which was not commercially available at the time our original work was undertaken. This technique has certain features which potentially make it an attractive forecasting technique for use with new...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Hugh Robert Stammers
Company: KANTAR TNS Malaysia
March 1, 1977

Research papers

Measures of association and correlation

One of the most important uses of statistical analysis is to investigate the associations or relationships between different variables. Understanding these relationships is of importance to an investigator for several reasons: It helps in the...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Fatti
February 14, 1995

Research papers

Configuration analysis as an instrument for making decisions in marketing

Configuration analysis is a procedure based on the Chi2-method. As far as we know, the German G. A. LIENERT orally reported on it two years ago for the first time. Since there are rather few presuppositions for its application, as experience has...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Erich M. Ruczinski
June 15, 1972

Research papers

Multivariate procedures that will work anywhere

In the marketing research literature, the term 'multi- variate analysis' has been broadly used to include all statistical procedures that are concerned with the simultaneous analysis of the relationship among several variables. The emphasis in the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: B. Venkatesh
March 1, 1979

Research papers

Measures of association and correlation

One of the most important uses of statistical analysis is to investigate the associations or relationships between different variables. Understanding these relationships is of importance to an investigator for several reasons: It helps in the...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Fatti
February 14, 1995

Research papers

SISDATA

SISDATA, the Statistical Information System, designed and maintained by Slamark International, an Italian information system and marketing consultancy firm, deals with secondary statistical data, that is, the data of the main sectors of a country's...

Catalogue: Seminar 1980: Information Systems In Action
Author: Luciano Daina
June 15, 1980