Back

Pre-classifying consumers

Date of publication: June 15, 1982

Catalogue: Seminar 1982: Classifying Consumers

Author: Bill Blyth

Abstract:

This paper discusses current and future developments in the ways pre-classification can be used. The paper particularly examines the use of small area statistics linked to other data bases. A suggestion is also made as to how pre- classification can be used, to optimally stratify and allocate samples, when the estimation of more than one variable is considered.

Bill Blyth

Author

This is a long description of some author details.

Research Papers

Eye in the sky

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Timothy Banks, Whye Loon Tung, Jingyuan Zhao

Company: Nielsen

May 13, 2014

×

Citation

Banks, Loon Tung and Zhao (2014a, May 13). Eye in the sky. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/eye-in-the-sky-8136


Research Papers

Answers not analytics

Catalogue: Fusion 2019

Author: Mike Kuehne

Company: FocusVision

November 10, 2019

×

Citation

Kuehne, M. (2019a, November 10). Answers not analytics. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/answers-not-analytics


Research Papers

The new face of customer experience

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Rajiv Lamba

Company: SurveySensum

November 2, 2020

×

Citation

Lamba, R. (2020a, November 02). The new face of customer experience. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/the-new-face-of-customer-experience


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Blyth, B. (1982a, June 15). Pre-classifying consumers. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/the-new-face-of-customer-experience