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Pre-classifying consumers

Date of publication: June 15, 1982

Catalogue: Seminar 1982: Classifying Consumers

Author: Bill Blyth

Abstract:

This paper discusses current and future developments in the ways pre-classification can be used. The paper particularly examines the use of small area statistics linked to other data bases. A suggestion is also made as to how pre- classification can be used, to optimally stratify and allocate samples, when the estimation of more than one variable is considered.

Bill Blyth

Author

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Citation

Blyth, B. (1982a, June 15). Pre-classifying consumers. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/pre-classifying-consumers