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Discriminant analysis

Date of publication: February 14, 1995

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

Abstract:

Discriminant Analysis Models are very similar to regression models, but differ in one important respect. In Discriminant Analysis the key variable of interest Y is now categorised (eg, Buyer = 1, Non-buyer = 0) rather than being continuous like sales.

Paul Harris

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Research Papers

Application of discriminant analysis to the Italian readership survey data

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Gilberto Valentini

 

June 15, 1972

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Citation

Valentini, G. (1972a, June 15). Application of discriminant analysis to the Italian readership survey data . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/application-of-discriminant-analysis-to-the-italian-readership-survey-data-


Research Papers

Segmentation and cluster analysis

Catalogue: Seminar 1972: Segmentation And Typology

Author: Joseph Lion

 

June 15, 1972

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Citation

Lion, J. (1972a, June 15). Segmentation and cluster analysis. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/segmentation-and-cluster-analysis


Research Papers

Alcohol drinkers in Japan

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Hirohiko Asano

Company: Nippon Research Center Ltd.

September 1, 1992

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Citation

Asano, H. (1992a, September 01). Alcohol drinkers in Japan . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/alcohol-drinkers-in-japan-


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Citation

Harris, P. (1995a, February 14). Discriminant analysis . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/alcohol-drinkers-in-japan-