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Discriminant analysis

Date of publication: February 14, 1995

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

Abstract:

Discriminant Analysis Models are very similar to regression models, but differ in one important respect. In Discriminant Analysis the key variable of interest Y is now categorised (eg, Buyer = 1, Non-buyer = 0) rather than being continuous like sales.

Paul Harris

Author

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Research Papers

Multivariate analysis of survey data

Catalogue: Consumer Market Research Handbook

Author: Ken Baker

 

September 1, 1998

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Citation

Baker, K. (1998a, September 01). Multivariate analysis of survey data. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/multivariate-analysis-of-survey-data


Research Papers

Scoring, segmenting and characterizing telecom costumers on the basis of attitudinal loyalty

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: Paul Pacholski, Joseph Retzer

Company: Maritz Research

October 20, 2002

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Citation

Pacholski and Retzer (2002a, October 20). Scoring, segmenting and characterizing telecom costumers on the basis of attitudinal loyalty . ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/scoring-segmenting-and-characterizing-telecom-costumers-on-the-basis-of-attitudinal-loyalty-


Research Papers

Multivariate analysis of market research data

Catalogue: Consumer Market Research Handbook

Author: C. Holmes

 

August 1, 1986

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Citation

Holmes, C. (1986a, August 01). Multivariate analysis of market research data. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/multivariate-analysis-of-market-research-data


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Citation

Harris, P. (1995a, February 14). Discriminant analysis . ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/multivariate-analysis-of-market-research-data