Abstract:
Discriminant Analysis Models are very similar to regression models, but differ in one important respect. In Discriminant Analysis the key variable of interest Y is now categorised (eg, Buyer = 1, Non-buyer = 0) rather than being continuous like sales.
Research Papers
Multivariate analysis of survey data
Catalogue: Consumer Market Research Handbook
Author: Ken Baker
 
September 1, 1998
Research Papers
Scoring, segmenting and characterizing telecom costumers on the basis of attitudinal loyalty
Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: Paul Pacholski, Joseph Retzer
Company: Maritz Research
October 20, 2002
Research Papers
Multivariate analysis of market research data
Catalogue: Consumer Market Research Handbook
Author: C. Holmes
 
August 1, 1986
