Abstract:

Goelette II, which succeeds to Goelette I, is a sales forecasting system for dispatching at the time of each issue MARIE-CLAIRE Group magazines into the distribution network of the "Presse en France". The primary objective of the system is to keep an economically acceptable percentage of unsold copies without risking being out of stock organisation (N.M.P.P.). It is also an instrument of analysis permitting, through the use of seasonal coefficients, the grading in a given situation of a serie of published issues, and by the calculation of deviations between forecasts and actual achievements to put forward hypothesis concerning the influence of factors external to the model (coverage, competition, date of publication, etc.). Finally, it is a management tool permitting the execution of statistical analysis and controls necessary for the conduct of business.