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Webinars

The art and science of storytelling in market research

Whether you are preparing a PowerPoint, putting together a report, or creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier...

Catalogue: Webinars 2017
Author: Holly Carter
Company: Forsta
December 29, 2017
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Citation

Carter, H. (2017a, December 29). The art and science of storytelling in market research. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-art-and-science-of-storytelling-in-market-research


Videos

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
November 27, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, November 27). From hype to reality. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/from-hype-to-reality-9184


Research papers

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
August 28, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/from-hype-to-reality


Research papers

Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW
Authors: Seth Duncan, Kelley Sternhagen
September 22, 2016
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Citation

Duncan and Sternhagen (2016a, September 22). Generational effects in market research effectiveness. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/generational-effects-in-market-research-effectiveness-8873


Research papers

Million-dollar snackables

When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that...

Catalogue: Congress 2016: #WOW
Authors: Catherine Rickwood, Caroline Smiley
Company: MESH Experience
September 22, 2016
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Citation

Rickwood and Smiley (2016a, September 22). Million-dollar snackables. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/million-dollar-snackables-8882


Videos

Econometric sales modelling to determine media ROI

The author will talk about how they calculate ROI using econometric modeling and especially how to make the insights from ROI calculations actionable in planning and strategy. Most of the time econometric modeling is slow and retrospective. So the...

Catalogue: Seminar 2016: Media Return on Investment
Author: Menno van der Steen
June 15, 2016
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Citation

van der Steen, M. (2016a, June 15). Econometric sales modelling to determine media ROI. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/econometric-sales-modelling-to-determine-media-roi


Videos

Ask the world

So, what does the world really think? New technologies are allowing researchers to rapidly and cost-effectively reach and engage citizens and consumers in places and ways previously unimaginable. This presentation will explore the results of "Ask the...

Catalogue: Congress 2016: #WOW
Author: Eric Meerkamper
June 15, 2016
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Citation

Meerkamper, E. (2016a, June 15). Ask the world. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/ask-the-world-8677


Videos

Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW
Authors: Seth Duncan, Kelley Sternhagen
June 15, 2016
×

Citation

Duncan and Sternhagen (2016a, June 15). Generational effects in market research effectiveness. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/generational-effects-in-market-research-effectiveness


Videos

Million-dollar snackables

When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that...

Catalogue: Congress 2016: #WOW
Authors: Catherine Rickwood, Caroline Smiley
June 15, 2016
×

Citation

Rickwood and Smiley (2016a, June 15). Million-dollar snackables. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/million-dollar-snackables