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Research papers

Kuschel, Kuschel, Kuschel

Issues such as sustainability, social responsibility, ethical and ecological correctness dominate the headlines and political agendas as well as brand vision workshops. And they also extend into the most intimate areas of people’s lives which,...

Catalogue: Congress 2008: Frontiers
Authors: Hans-Bert Matoul, Stefan Hagl, Michael Wittenberg
Company: Happy Thinking People
June 15, 2008

Research papers

Understanding citizen expectations

This presentation explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR).Tracking changes in psychographic segments between 2001 and 2005 offers a...

Catalogue: Congress 2005: Making A Difference
Authors: Lloyd Hetherington, Eugene Kritski, Chris Coulter
Company: GlobeScan Incorporated
September 21, 2005

Research papers

The stochastic conditional hierarchy of brand values

This paper proposes a hierarchy of brand values which must be met in order for a brand to be properly positioned in a meaningful long-term and a strategically-competitive manner. These brand values include generic properties functional attributes ...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Author: Martin C. van Herk
June 15, 1998

Research papers

Company strategies for social responsibility

Milton Friedman developed his theories regarding economics and politics in the seventies. These theories became influential in the eighties when both Reagan and Thatcher used Friedman's ideas to promote their economic reforms. Friedman was clear as...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Carl C. Rohde
September 1, 1996

Research papers

Environmental concern communication strategy and consumer behaviour

Companies are increasingly devoting more attention to environmental issues and using them in their communications efforts. This trend is much more clear in the international context, but firms in developing countries are also starting to explore the...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Authors: Armando Leite Ferreira, Paulo Ribeiro Daltro-Santos
May 1, 1995

Research papers

Quality in confidence

This paper is a methodological case history describing research amongst callers to the UK's National AIDS Helpline; a telephone service which offers confidential and anonymous advice on issues related to HIV and AIDS, 24 hours a day, 365 days a year....

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Katharine Taylor, Simon J. Orton
September 1, 1993

Research papers

Business and the arts

Philanthropy is deeply rooted in the American corporate culture? corporate support for the arts is a relatively new phenomenon. The charitable aspects of corporate contributions are fundamentally a reflection of corporate citizenship and corporate...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Sybil C. Simon
June 15, 1990

Research papers

The degree of information in advertisements

The degree of information contained in advertisements currently is a hot issue. Some consider it part of the social responsibility of marketing people not to publish only 'empty' advertisements, others have stated that more informative advertisements...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert
June 15, 1981

Research papers

The fourth dimension and research

In 1970 the chairman of a large multinational company introduced the theme of the fourth dimension at the company's annual shareholders' meeting. He said that traditionally the company has recognised three responsibilities to customers, shareholders...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: G. K. Morris, Robert M. Worcester
September 1, 1972