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Research papers

The marketing of marketing research business in Latin America

Nielsen is able to spot screen and track down relevant trends to the marketing research business as soon as they emerge in a specific country and if that small creek has the momentum to be turned into a mighty river, Nielsen is in the position of...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Andrea Buscaglia
Company: Nielsen
May 5, 1991
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Citation

Buscaglia, A. (1991a, May 05). The marketing of marketing research business in Latin America. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-marketing-of-marketing-research-business-in-latin-america


Research papers

Efficiency of media fusion and single source data collection in advertising evaluation

This paper outlines the various research tools which can be used for media planning and evaluation. In particular single source and fusion techniques are described and compared as vehicles for media planning. Results are presented on the effect of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Jeremy Wyndham, Richard W. Goosey
Company: Nielsen
September 1, 1990
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Citation

Wyndham and Goosey (1990a, September 01). Efficiency of media fusion and single source data collection in advertising evaluation. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/efficiency-of-media-fusion-and-single-source-data-collection-in-advertising-evaluation


Research papers

Consequences of the fall of the Purity Law (Reinheitsgebot) for the German beer market

In the following investigation a yet topical subject is taken up, namely the possible consequences for the beer market arising from the verdict of the European Court of Justice to repeal the purity law. The German beer market is a fragmented market...

Catalogue: Seminar 1990: Countdown to 1992
Author: Klaus D. Richard
Company: Nielsen
June 15, 1990
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Citation

Richard, K. D. (1990a, June 15). Consequences of the fall of the Purity Law (Reinheitsgebot) for the German beer market. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/consequences-of-the-fall-of-the-purity-law-reinheitsgebot-for-the-german-beer-market


Research papers

Thinking global and acting local

The challenge for European researchers in the 1990s is to meet the requirement for information which is truly global in scope, but which retains a clear focus on local markets and issues. The imminence of the Single Market is merely accentuating the...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Colin Buckingham
Company: Nielsen
June 15, 1990
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Citation

Buckingham, C. (1990a, June 15). Thinking global and acting local. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/thinking-global-and-acting-local


Research papers

The Nielsen consumer single source approach

Many people are talking about Single Source, most of the time without giving a precise definition of what have to be understood under this concept. The aim of this paper is an attempt to clarify the question in trying to make a distinction between...

Catalogue: ESOMAR Congress 1989
Authors: Bruno Colin, Alain Pioche
Company: Nielsen
September 1, 1989
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Citation

Colin and Pioche (1989a, September 01). The Nielsen consumer single source approach . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-nielsen-consumer-single-source-approach-


Research papers

Scan 5000

Scan 5000 is the first service tracking permanently consumer consumption and causal data related to the store where they are used to buy. In fact, only 6 % of the household are visiting occasionally large surface stores. In average, a french...

Catalogue: ESOMAR Congress 1988
Authors: Marc Gauguier, Alain Pioche
Company: Nielsen
September 1, 1988
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Citation

Gauguier and Pioche (1988a, September 01). Scan 5000. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/scan-5000


Research papers

INF*ACT workstation

INF*ACT Workstation enables the marketing professional to be more productive and effective in analysing and presenting data. In order to achieve this, INF*ACT Workstation brings together all the key marketing analysis tools and makes the interface...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Thomas R. Ottinger
Company: Nielsen
June 15, 1988
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Citation

Ottinger, T. R. (1988a, June 15). INF*ACT workstation. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/inf-act-workstation


Research papers

Sales components as functions of advertising

In France, the new product sales forecasting activity has progressively left the area of measurements done in a real environment in favour of simulated test: those tests are usually cheaper, shorter and much more confidential. The main purpose of...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Alain Pioche
Company: Nielsen
June 15, 1988
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Citation

Pioche, A. (1988a, June 15). Sales components as functions of advertising. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/sales-components-as-functions-of-advertising


Research papers

PC inf+act

Inf*Act is a marketing information system launched by Nielsen 14 years ago. It moved into Europe in 1980 and it is now used by 150 companies throughout Europe. It was introduced in a specific user and data environment and has offered access and...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Thomas R. Ottinger
Company: Nielsen
June 15, 1987
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Citation

Ottinger, T. R. (1987a, June 15). PC inf+act. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/pc-inf-act