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Research papers

TikToks Exploration into the Future of Intentional Discovery

Think about the last time you discovered a product or a brand. Now, compare that experience to discovering a product or brand 10, 15 or even 20 years ago. The consumer journey has dramatically evolved, adapting to new platforms and spaces. Today?s...

Catalogue: North America 2024 - Innovation
Authors: Alejandro Garcia Medina, Jaclyn Williams
Company: Tik Tok
August 5, 2024
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Citation

Medina and Williams (2024a, August 05). TikToks Exploration into the Future of Intentional Discovery. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/tiktok-s-exploration-into-the-future-of-intentional-discovery


Research papers

A Brand-New Area of Insights Reflected by the Behavioural Data of 2.5 Million Internet Users

Now, let's explore the search word analysis based on the exclusive data of VALUES Inc. with approximately2.5 million Japanese consumers. Search words help us to visualise various user insights hardly reflected intraditional research methods. The...

Catalogue: Congress 2022: 75th Anniversary
Authors: Licaco Tanaka, Akiko Koyasu
Companies: VALUES, Inc.,
September 23, 2022
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Citation

Tanaka and Koyasu (2022a, September 23). A Brand-New Area of Insights Reflected by the Behavioural Data of 2.5 Million Internet Users. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/a-brand-new-area-of-insights-reflected-by-the-behavioural-data-of-2-5-million-internet-users


Research papers

Research in the Metaverse

From computers to mobile devices, screens are embedded in our society and will continue to be oneof the lenses through which consumers engage with a large portion of their lives. When people talkabout the metaverse, they are generally referring to...

Catalogue: Dynamic. Diverse. Digital
Author: Michelle Niedziela
Company: HCD Research
June 20, 2022
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Citation

Niedziela, M. (2022a, June 20). Research in the Metaverse. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/research-in-the-metaverse


Research papers

Biometric to optimise customer enagement

The consolidation of digital marketing, the appearance of neuromarketing and the evolution of marketing itself have been challenged to improve their strategies, optimise budgets and maximise the effectiveness of advertising campaigns and stimuli....

Catalogue: Latin America 2020 - Insights Festival
Authors: Francesca Castañeda Fassioli, Andrés Botero Cardona
Companies: Belcorp, Synapbox
October 19, 2020
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Citation

Fassioli and Cardona (2020a, October 19). Biometric to optimise customer enagement. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/biometric-to-optimise-customer-enagement


Research papers

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
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Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/augmented-reality


Research papers

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/enabling-digital-transformation


Research papers

A practical fusion of qualitative and social data

In this guide, we will mostly be talking about how yo set up a search on the social listening tools and analyze the data that comes out, but we will also touch on how to get the most out of tools, such as Google Trends that are free for the public...

Catalogue: Fusion 2019
Authors: Ellie Osborne, Sarah de Caux, Jillian Ney
Companies: Join the Dots InSites Consulting, The Social Intelligence Lab
November 10, 2019
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Citation

Osborne, de Caux and Ney (2019a, November 10). A practical fusion of qualitative and social data. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/a-practical-fusion-of-qualitative-and-social-data


Research papers

Micro-moments that matter: How to effectively target Chinese travellers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}An obsession to use digital often obscures the true purpose of marketing, In this...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Emma Donnellan, Komal Roy, Yuan Liu
Company: Kantar
September 8, 2019
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Citation

Donnellan, Roy and Liu (2019a, September 08). Micro-moments that matter: How to effectively target Chinese travellers. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/micro-moments-that-matter-how-to-effectively-target-chinese-travellers


Research papers

Optimising ROI on social media

Up to 85% of brand generated social media posts are wasted. With digital advertising approaching 50% of all advertising expenditure, we need to go beyond clicks and likes as a measure of ROI on social media expenditure. Through machine learning, a...

Catalogue: Asia Pacific 2019
Author: Colin Ingram
Company: Kantar
May 22, 2019
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Citation

Ingram, C. (2019a, May 22). Optimising ROI on social media. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/optimising-roi-on-social-media