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Research papers

Research 3.0

This paper describes the philosophy -the rational investigation of applying Neuroscience and Psychotherapy in market research. The authors postulate that ancient wisdom and modern science can be applied to develop a research model that taps into the...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Lana Novikova, Corrine Sandler
Company: Fresh Intelligence
March 1, 2011

Research papers

Getting into the real world of the shopper

Rogil's innovative Sens-Pack model combines eye tracking with verbal quantitative and qualitative research techniques which enables the prediction of the success of your packaging or category management. In this paper we will prove that the added...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Wim Hamaekers, Ludovic Depoortere
March 1, 2011

Research papers

Understanding the implicit in shopper behaviour

The Point of Sale (POS) is becoming an increasingly important touch point. In recent years there has been an increasing demand for methodologies which are capable of looking beyond what consumers are able to tell on the explicit level. This paper...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Michael Schiessl, Sven Diekmann
Company: eye square
March 1, 2011

Research papers

The new shopper journey touchpoints

Great change is now unfolding in the retail sector, with social media and mobile commerce driving whole new opportunities for the businesses involved in retail. With great innovation, however, comes great uncertainty. Many businesses are struggling...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Author: Danielle Pinnington
March 1, 2011

Research papers

The emotional shopper

This paper addresses the shopper's emotional response to the shopping experience. It will show how we might listen in to the shopper's internal emotional dialogue as they pass through a store. Referencing a pilot study undertaken for the Marketing...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Wendy Lanchin, Orlando Wood
Company: BrainJuicer
March 1, 2011

Research papers

Headroom VS. heartroom

This paper details how by overlaying research insight on to targeting models, businesses can enhance their customer acquisition and retention strategies. Examples show how insight has enabled not only a more accurate pinpointing of customer...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Debra Walmsley, Stephen Barr
Company: Leapfrog Research and Planning Ltd
March 1, 2011

Research papers

Coca-Cola project shopper 360°

Project Shopper 360° shows how brands can respond to the challenges of the post recession shopper landscape through continual dialogue with consumers. This paper will show how cutting edge community research combined with on the go mobile and...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Philip McNaughton, Beth Corte-Real
Companies: Face, The Coca-Cola Company
March 1, 2011

Research papers

World of shoppers

At a macro level this paper establishes the relationship between 'Culture' and 'Shopping Behaviour'. The paper also identifies the unifying and differentiating themes which define and differentiate between the shopper segments across the globe. This...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Aruni Ghosh, Maneesh Kaushik
Companies: Nielsen, PepsiCo
March 1, 2011

Research papers

Incite to action

This paper will describe how the Shopper Insights function inside a globally active FMCG company has gained and accumulated relevant shopper-marketing knowledge from diverse sources of information and expertise, and how this knowledge has since been...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Stephanie Grootenhuis, Bernhard Treiber
March 1, 2011