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Videos

Turning a corner on negative perceptions of refugees in Europe

The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public’s propensity to help being on shaky ground. In this paper, we therefore investigate...

Catalogue: Congress 2017: Visionary
Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli
Company: SKIM
October 26, 2017
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Citation

Bond, Dominguez and Mammadbayli (2017a, October 26). Turning a corner on negative perceptions of refugees in Europe. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/turning-a-corner-on-negative-perceptions-of-refugees-in-europe-9109


Research papers

(Wo)man VS. machine: From competition to collaboration

It is no secret that the market research industry is under pressure to deliver sound and strategic insights within shrinking budgets and timeframes. Ten years from now efficiency is predicted to be the number one deciding factor when commissioning...

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
November 3, 2017
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Citation

Bond, S. (2017a, November 03). (Wo)man VS. machine: From competition to collaboration. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/-wo-man-vs-machine-from-competition-to-collaboration


Videos

(Wo)man VS. machine: From competition to collaboration

Cost and speed are key issues for qual yet clients increasingly expect video. How do we bridge this gap? Which corners can be cut? This session offers practical insights for qualitative researchers struggling to identify if, how and when to automate.

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
January 11, 2017
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Citation

Bond, S. (2017a, January 11). (Wo)man VS. machine: From competition to collaboration. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/-wo-man-vs-machine-from-competition-to-collaboration-8935


Research papers

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018
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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/alexa-order-heineken--9345


Videos

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Robin de Rooij, Paul Janssen
Company: SKIM
December 4, 2017
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Citation

de Rooij and Janssen (2017a, December 04). Uncovering the unspoken word. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word


Research papers

The convergence of mobility and media

Mobile Media is considered one of the key drivers for the future success of the telecom industry. Ericsson ConsumerLab and SKIM Analytical durables&ict have conducted a global study in order to add the consumer dimension in the design of Mobile...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Jürgen Warnecke, Jonas Selen, Susanna Lewis
Company: SKIM
November 7, 2004
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Citation

Warnecke, Selen and Lewis (2004a, November 07). The convergence of mobility and media. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-convergence-of-mobility-and-media


Research papers

Decision making does not always require expensive surveys

SKIM Market and Policy Research was founded in 1979 as an industrial market research company and befriended the PC rather early. Thanks to the enthousiasm of the researchers at SKIM and good contacts with Sawtooth, the American developers of software...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: H. J. Kranenberg
Company: SKIM
June 15, 1990
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Citation

Kranenberg, H. J. (1990a, June 15). Decision making does not always require expensive surveys. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/decision-making-does-not-always-require-expensive-surveys


Research papers

QFD, integrating technique and customer orientation

A comparative qualitative international survey among internationally operating Japanese, American, German and Dutch industrial and industrial services companies shows that technological lead is the critical factor to a company’s success, the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Karin Lieshout, Dirk Huisman
Company: SKIM
June 15, 1994
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Citation

Lieshout and Huisman (1994a, June 15). QFD, integrating technique and customer orientation. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qfd-integrating-technique-and-customer-orientation


Research papers

How to make good dough

Unilever Bestfoods (UBF) is vitally aware of the general trends that affect consumers' lives. The way consumers work and spend their free time, their use of media, attitudes and opinions are constantly evolving. As a result, their needs and product...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Sinéad Twomey, Pia de Wit
Companies: Unilever, SKIM
April 18, 2004
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Citation

Twomey and de Wit (2004a, April 18). How to make good dough. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/how-to-make-good-dough