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Videos

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018
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Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/blindfolded-describing-an-elephant-


Videos

Behavioural economics gets real

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...

Catalogue: Congress 2016: #WOW
Authors: Leigh Caldwell, Lizzi Seear
June 15, 2016
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Citation

Caldwell and Seear (2016a, June 15). Behavioural economics gets real. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/behavioural-economics-gets-real-8679


Videos
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Citation

Caldwell, L. (2021a, October 25). Not Storytelling But Storyhearing. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/not-storytelling-but-storyhearing


Research papers

Escaping the chains: How our unconscious limits and frees us

Get inspired to transform how you do research with an interactive demonstration of how to access and alter the consumer's unconscious mind. The science behind many recent research innovations is based on the unconscious: behavioural economics,...

Catalogue: Congress 2014: What Inspires?
Authors: Leigh Caldwell, Elina Halonen
September 10, 2014
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Citation

Caldwell and Halonen (2014a, September 10). Escaping the chains: How our unconscious limits and frees us. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/escaping-the-chains-how-our-unconscious-limits-and-frees-us


Case studies

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018
×

Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/blindfolded-describing-an-elephant--9349


Research papers

System 3: Measuring the consumer's imagination

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Learn the new science of System 3, the human imagination, in a challenging interactive...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Leigh Caldwell, Lizzi Seear
September 8, 2019
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Citation

Caldwell and Seear (2019a, September 08). System 3: Measuring the consumer's imagination. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/system-3-measuring-the-consumer-s-imagination


Webinars

Discovering the Hidden Keys to Happiness Around the World

Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...

Catalogue: Webinars 2021
Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell
Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data
November 11, 2021
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Citation

Puleston et al. (2021a, November 11). Discovering the Hidden Keys to Happiness Around the World. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/discovering-the-hidden-keys-to-happiness-around-the-world


Research papers

Behavioural economics gets real

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...

Catalogue: Congress 2016: #WOW
Authors: Leigh Caldwell, Lizzi Seear
September 22, 2016
×

Citation

Caldwell and Seear (2016a, September 22). Behavioural economics gets real. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/behavioural-economics-gets-real


Research papers
×

Citation

Caldwell, L. (2021a, October 25). Not Storytelling But Storyhearing. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/not-storytelling-but-storyhearing-11785