Abstract:
There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it, we can fully and accurately answer our research questions. To understand consumer behaviour in full, most projects should set out to measure three key parts of the mind: System 1, System 2 and System 3.
Research Papers
Of mice and men: Revealing the unconscious with the mouse tracker
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji
Companies: Shionogi, Insight Dojo
November 11, 2018
Research Papers
Breaking the blue ocean barriers
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ameya Saxena, Archana Pai, Priyanka Bhargav
 
November 11, 2018
Research Papers
Brain systems and brand experiences
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juliana Oliveira, Maria Carolina Rodrigues
Company: Ipsos MRBI
March 27, 2018
