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Blindfolded, describing an elephant

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Leigh Caldwell

Abstract:

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it, we can fully and accurately answer our research questions. To understand consumer behaviour in full, most projects should set out to measure three key parts of the mind: System 1, System 2 and System 3.

Leigh Caldwell

Author

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Research Papers

Of mice and men: Revealing the unconscious with the mouse tracker

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Daniel Rayner, George Cox, Genevieve Hall, Jon Osborne, Vivek Banerji

Companies: Shionogi, Insight Dojo

November 11, 2018

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Citation

Rayner, Cox, Hall, Osborne and Banerji (2018a, November 11). Of mice and men: Revealing the unconscious with the mouse tracker. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/of-mice-and-men-revealing-the-unconscious-with-the-mouse-tracker-9475


Research Papers

Breaking the blue ocean barriers

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Ameya Saxena, Archana Pai, Priyanka Bhargav

 

November 11, 2018

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Citation

Saxena, Pai and Bhargav (2018a, November 11). Breaking the blue ocean barriers. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/breaking-the-blue-ocean-barriers


Research Papers

Brain systems and brand experiences

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Juliana Oliveira, Maria Carolina Rodrigues

Company: Ipsos MRBI

March 27, 2018

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Citation

Oliveira and Rodrigues (2018a, March 27). Brain systems and brand experiences. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/brain-systems-and-brand-experiences


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Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/brain-systems-and-brand-experiences