Resources Library by ANA

The operation of retail audits in the Middle East

MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971— 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Andreas Charalambous, Olympics Toumazou

Company: MEMRB

June 15, 1987

Dilemmas and decision criteria of a research buyer

The paper begins with an overview of the Arab World and some of its main characteristics, followed by a review of research suppliers operating in the Arab World and available research services. On this background the paper enumerates and discusses a...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Erik G. Kristoffersen

June 15, 1987

The use of the buy test technique to evaluate new advertising campaigns in Arab countries

In the rapidly evolving marketing environment in the Middle East, the communication process is becoming increasingly important and hence so is the need to evaluate the efficiency of an organisation's communication activities. The BUY TEST is an...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Randa Kronfli, Dafni Theophylactou

Company: MEMRB

June 15, 1987

How methodologies are adopted to provide internationally comparable results

For many years, a debate has been going on, sometimes heated, other times controlled, about the quality of research that is being carried out in the Middle East and how it compares to that of the larger European countries. Why this should be so owes...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Yiannis Papadopoulos

June 15, 1987

Methodological problems associated with multidisciplinary research concerning international construction industries with particular reference to the Middle East countries

The aim of this paper is to examine some of the methodological problems associated with multidisciplinary research in international construction firms and to make recommendations about how such problems can be alleviated. This paper gives an insight...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Adnan Enshassi

June 15, 1987

International market research

This chapter looks at a number of the key issues which are encountered in such research. Certain of the issues are peculiar to the international field. Many of the problems are, however, to be found in national or domestic research also, although on...

Catalogue: Consumer Market Research Handbook

Author: John Downham

August 1, 1986

Recognition versus recency

Through-the-Book and Recent Reading are the current "hot potatoes" in media research and we constantly see them being thrown from hand to hand. The following paper attempts to show the advantages and disadvantages of both TTB and RR. In doing so, we...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Rolf Speetzen

June 15, 1986

International qualitative research

This paper outlines the most frequent and crucial problems, difficulties and misunderstandings encountered by both clients and research agencies in numerous international qualitative projects. Our point is that, while national stereotypes prevailing...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Frederique Thureau

June 15, 1986

The practical issues of co-ordinating international research

Unilever is a major user of market research worldwide. Much of this it carries out for itself but it also buys in research from outside agencies. Nearly all the work is locally-commissioned and locally-funded, and there are relatively few...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: John Downham

Company: Unilever

June 15, 1986