Resources Library by ANA

When analytics go wrong

Insights departments need to step up and take control of analytics to save the industry and their own business.

Catalogue: Client Summit 2019- Autumn Edition

Authors: Stuart McGown, Tony Costella

Companies: Philips International, Heineken

October 3, 2019

Driver analysis as a gateway to advanced analytics

This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Jeffrey Henning

September 8, 2019

The research game-changer (Portuguese)

This ambitious project involves the development of a powerful tool for the automatic analysis of 100% of the comments of our quantitative surveys always with client centricity in mind. Through text mining models, a machine learning technique applied...

Catalogue: Latin America 2019

Authors: Camila Takahira, Maisa Naser

Company: Itaú Unibanco

April 8, 2019

How ad Blocking and ad fraud impact measurement

Ad fraud is an ever increasing curse of digital advertising. It is caused by bots that cause webpages and ad impressions to load and make fake clicks. This fraudulent activity "messes up" measurement, which means the business decisions made based on...

Catalogue: Seminar 2016: Media Return on Investment

Author: Augustine Fou

June 15, 2016

Has customer centricity been lacking empathy all along?

Finding synergies among primary research and big data can feel like a dance of north-seeking magnets. Big data tends to focus on correlation (what, where, who), whereas market research historically focuses on causation (why). Gongos ajnd...

Catalogue: Congress 2015: Revelations

Authors: Sarah Phillips, Camille Nicita, Justin Smith, Susan Scarlet

June 15, 2015

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big

Authors: Patricio Pagani, Reed Cundiff

Company: Infotools

June 15, 2013

A ton of data and an ounce of emotion

Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.

Catalogue: Fusion 2019

Authors: Leszek Haba, Piotr Idzik

Company: MASMI

November 10, 2012