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Research reports

Creative qualitative research into female depilation and electric razors

The present research was designed to assist in understandingof these features of the UK market and, against thisbackground, to evaluate new electric razor designs and putforward suggestions for the optimum razor and case. Comparable qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977

Research reports

Eye research: Problem tracking

The present research aims to identify significant eye-problems and assess discontent with the presenteye products purchasable without prescription in order to provide a steer for new product development.The current report focuses on a qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977

Research reports

Quantitative research into gas advertising

Two television commercials have been developed to promote the image of the British Gas Industry, code-named 'NorthSea' and 'Kitchen'.These were subjected to Consumer Evaluation via a HallTest, using 84 respondents in all. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977

Research reports

Kelloggs rice krispies 'anytime' US commercial test

The objectives of the commercial tests undertaken were: 1. To check the communication of the commercial;2. To check consumer interest in the strategic positioning of Rice Krispies as an "anytime" food. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977

Research reports

Research on new names for Heinz Custard

Following the development of a new and more economicalrecipe for Heinz Custard, it has been necessary to findan alternative name to Heinz Dairy Custard. A range ofpossible names have been put forward and the objectivesof this research were to examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976

Research reports

Research report in the ease of assembly of self-assembly units on behalf of Hygena Limited

Hygena is planning to introduce a new range of self-assemblykitchen units with improved design feature over the existingQA range. The research was required to test the ease ofassembly of the new units, one of the limitations of easy-to-assemble units...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Qualitative hall test on the Parker Lady commercial

COP produced a commercial featuring the Parker Lady ballpen for the pre- Christmas period. The advertisingobjectives were:1. To reinforce Parker as a maker offine writing instruments; 2. To state that Parker makes high pricedball pens;3. To state...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976

Research reports

Qualitative hall test on a new commercial for the Parker Lady Ball pen

C.D.P. produced a commercial for Christmas 1975 whichfeatures the Parker Lady ball pen. The objectives ofthe advertisement were: 1. To reinforce Parker as a maker offine writing instruments;2. To state that Parker makes highpriced (around £10)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1975

Research reports

Qualitative research on 'Cool' advertising

An experimental film has been made to advertise Coolantiperspirant. This film was researched in a hall testand found to have a high visual impact but low 'productcommunication' characteristics. On the basis of theseresults, the film was modified by...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975