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Research reports

Qualitative research on Dettol promotions

A number of promotional ideas have beendeveloped for Dettol, and it was desired totest the acceptability of these amongst purchasers and potential purchasers of thebrand. The prime objectives of the research reported here were: 1. To assess the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research on Dettol promotions. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-promotions


Research reports

Research report on attitudes towards the concept of a pre-wash stain remover

Airwick have the option on a license to market a newproduct, a pre-wash stain remover, and required research toinvestigate consumer reactions to the concept, thus givingan indication of the viability of the product in the marketplace. The principal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on attitudes towards the concept of a pre-wash stain remover . ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-the-concept-of-a-pre-wash-stain-remover-


Research reports

Qualitative research into the snacksoup relaunch

Cadbury Typhoo Limited in conjunction with BMP Limited has re-launched Snacksoup, using a 'New Recipe' platform combined with a new pack design and a television commercial featuring the red mug which evoked a very positive response when tested in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Qualitative research into the snacksoup relaunch. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-snacksoup-relaunch


Research reports

Qualitative research into new product development for Kraft Foods Limited

As a result of previous research findings, Kraft has decided to explore and develop further theconcept of a range of frozen cheese products. Inaddition to a number of product stimuli (refined asa result of the previous stage of research), a numberof...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into new product development for Kraft Foods Limited . ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-new-product-development-for-kraft-foods-limited-


Research reports

Quality Street sweet, wrapper and pack changes

Marketing is considering a number of changes to thesweets, wrappers and to the pack of Quality Street. This research was undertaken to evaluate these proposedchanges:1. In relation to consumer recognition of thechanges;2. In the context of conscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Quality Street sweet, wrapper and pack changes. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes


Research reports

Qualitative research into the market for pretzel products in the UK

Kellogg's have available a pretzel product that achieves asignificant volume of sale in the United States of Americaand in Germany. Two alternative positionings have been developed for theproduct, one being a straight approach, and theother being a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research into the market for pretzel products in the UK. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-market-for-pretzel-products-in-the-uk


Research reports

Munchmallows: Qualitative research on new product size and pack

United Biscuits has developed a form of Munchmallow whichis smaller than the existing product but still larger thanJacobs. It is proposed to market these in packs of eightat 20p. It is proposed that they should still be foil-wrappedbut presented in a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Munchmallows: Qualitative research on new product size and pack. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/munchmallows-qualitative-research-on-new-product-size-and-pack


Research reports

Qualitative research on storage radiator advertising

The research was required to testout the acceptability and credibility of this claim, andsome alternative ways of expressing the cost advantage ofoff-peak tariffs.The specific objectives were:1. To establish consumers' expectations of whatstorage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research on storage radiator advertising. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-storage-radiator-advertising


Research reports

Quantitative research on Lyons Maid 'Caterpillar'

Lyons Maid has developed a series of different productsin the area of 'lce Pops' all of which would be marketedat a higher price than the lp. 'lee Pops '. Previousresearch has demonstrated that a 'Caterpillar' version ofthe product does have appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
×

Citation

, C. (1976a, February 01). Quantitative research on Lyons Maid 'Caterpillar'. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/quantitative-research-on-lyons-maid-caterpillar-