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Qualitative research on Dettol promotions

Date of publication: May 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A number of promotional ideas have been developed for Dettol, and it was desired to test the acceptability of these amongst purchasers and potential purchasers of the brand. The prime objectives of the research reported here were:

1. To assess the acceptability to consumers of each of a number of promotional ideas;

2. To assess the suitability for Dettol of each of a number of promotional ideas;

3. To obtain such an indication of the comparative acceptabilities of the promotional ideas when applied to Dettol.

CRAM/Peter Cooper Archive

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1977a, May 01). Qualitative research on Dettol promotions. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-promotions