Abstract:

A number of promotional ideas have been developed for Dettol, and it was desired to test the acceptability of these amongst purchasers and potential purchasers of the brand. The prime objectives of the research reported here were:

1. To assess the acceptability to consumers of each of a number of promotional ideas;

2. To assess the suitability for Dettol of each of a number of promotional ideas;

3. To obtain such an indication of the comparative acceptabilities of the promotional ideas when applied to Dettol.