Abstract:

Lyons Maid has developed a series of different products in the area of 'lce Pops' all of which would be marketed at a higher price than the lp. 'lee Pops '. Previous research has demonstrated that a 'Caterpillar' version of the product does have appeal to children. The Caterpillar would, however, be marketed at 5p. or 6p. The research was required therefore to assess the potential of the Caterpillar, with particular reference to its price acceptability.