Back

Qualitative research into new product development for Kraft Foods Limited

Date of publication: January 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

As a result of previous research findings, Kraft has decided to explore and develop further the concept of a range of frozen cheese products. In addition to a number of product stimuli (refined as a result of the previous stage of research), a number of range names, new products, and positioning statements were also available for testing. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Qualitative research on new product development into frozen cheese products by Kraft

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1976

×

Citation

, C. (1976a, November 01). Qualitative research on new product development into frozen cheese products by Kraft. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-into-frozen-cheese-products-by-kraft


Research Reports

Qualitative research on new product development for Kraft under the Cracker Barrel name

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1974

×

Citation

, C. (1974a, June 01). Qualitative research on new product development for Kraft under the Cracker Barrel name. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-for-kraft-under-the-cracker-barrel-name


Research Papers

New product development in an evolving market

Catalogue: Seminar 1979: New Product Development

Authors: Michael J. Riddle, Jonathan Wilkinson

 

October 1, 1979

×

Citation

Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1977a, January 01). Qualitative research into new product development for Kraft Foods Limited . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market