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Qualitative research into new product development for Kraft Foods Limited

Date of publication: January 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

As a result of previous research findings, Kraft has decided to explore and develop further the concept of a range of frozen cheese products. In addition to a number of product stimuli (refined as a result of the previous stage of research), a number of range names, new products, and positioning statements were also available for testing. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research on new product development into frozen cheese products by Kraft

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1976

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Citation

, C. (1976a, November 01). Qualitative research on new product development into frozen cheese products by Kraft. ANA - ESOMAR. Retrieved September 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-into-frozen-cheese-products-by-kraft


Research Reports

Qualitative research on new product development for Kraft under the Cracker Barrel name

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1974

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Citation

, C. (1974a, June 01). Qualitative research on new product development for Kraft under the Cracker Barrel name. ANA - ESOMAR. Retrieved September 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-for-kraft-under-the-cracker-barrel-name


Research Papers

New product development in an evolving market

Catalogue: Seminar 1979: New Product Development

Authors: Michael J. Riddle, Jonathan Wilkinson

 

October 1, 1979

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Citation

Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved September 14, 2024, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market


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Citation

, C. (1977a, January 01). Qualitative research into new product development for Kraft Foods Limited . ANA - ESOMAR. Retrieved September 14, 2024, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market