Resources Library by ANA

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018

Author: Ritanbara Mundrey

September 23, 2018

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018

Author: Ritanbara Mundrey

September 23, 2018

Can chairs talk?

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

Catalogue: Congress 2017: Visionary

Authors: Preriit Souda, Chiara Davanzo Zamarian

Company: KANTAR TNS Malaysia

November 27, 2017

Can chairs talk?

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies.Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing...

Catalogue: Congress 2017: Visionary

Authors: Preriit Souda, Chiara Davanzo Zamarian

Company: KANTAR TNS Malaysia

September 4, 2017

The quest to design the perfect icon

This paper outlines our quest to design the perfect icon for use in surveys and understand more about the effective role of visuals in surveys.

Catalogue: Congress 2015: Revelations

Authors: Jon Puleston, Satsuki Suzuki

Company: Kantar

October 1, 2015

Reinventing convenience store food

Halfway through implementing the research recommendations, 7-Eleven has already achieved +17% gross profit, +25% sales volume, and +18% sales value for Food on the Go (FotG). Brand image also improved significantly and the first new-design store...

Catalogue: Congress 2015: Revelations

Authors: Alyssa Milton, John Berenyi

June 15, 2015

The icon experiments

This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations

Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt

Company: Kantar

June 15, 2015

What does your brand smell like?

This presentation will highlight the relevance of sensory branding as a means for enhancing brand uniqueness and simultaneously adding other layers to the elements that help create brand equity.Brands are carriers of symbolic and non-symbolic...

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Massimo Cealti

June 15, 2015

B2B decision-making: Does 'good' matter?

Having worked with one of our sister companies, the Good Relations Group, on developing a landmark piece of research in 2013, looking at the importance of companies 'being good' in the eyes of consumers, we started asking ourselves whether and to...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Sinead Jefferies

June 15, 2014