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Tell me who your friends are, I will tell you who you are

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Laurent Florès

Abstract:

Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.

Laurent Florès

Author

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Research Papers

Tell me who your friends are, I will tell you who you are

Catalogue: Congress 2018

Authors: Laurent Florès, Antoine Moreau

 

September 23, 2018

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Citation

Florès and Moreau (2018a, September 23). Tell me who your friends are, I will tell you who you are. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/tell-me-who-your-friends-are-i-will-tell-you-who-you-are-9401


Research Papers

Show me your home and I will tell you who you are

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Lena Gilchrist, Britt-Marie Eriksson, Olof Eriksson

Company: Ipsos MRBI

March 30, 2003

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Citation

Gilchrist, Eriksson and Eriksson (2003a, March 30). Show me your home and I will tell you who you are . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/show-me-your-home-and-i-will-tell-you-who-you-are-


Videos

Tell me what you like and I'll tell you who you are

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Nastasha Francesca Kai Jimenez

 

May 13, 2018

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Citation

Jimenez, N. K. (2018a, May 13). Tell me what you like and I'll tell you who you are. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/tell-me-what-you-like-and-i-ll-tell-you-who-you-are


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Florès, L. (2018a, September 23). Tell me who your friends are, I will tell you who you are. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/tell-me-what-you-like-and-i-ll-tell-you-who-you-are