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Tell me who your friends are, I will tell you who you are

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Laurent Florès

Abstract:

Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.

Laurent Florès

Author

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Videos

Survey of the future workshop

Catalogue: Congress 2018

Author: Alexander Wheatley

Company: Kantar

September 23, 2018

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Citation

Wheatley, A. (2018a, September 23). Survey of the future workshop. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/survey-of-the-future-workshop


Webinars

Best of ESOMAR Italy: Understanding consumers in the current technoculture

Catalogue: Webinars 2021

Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso

 

May 21, 2021

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Citation

Luck et al. (2021a, May 21). Best of ESOMAR Italy: Understanding consumers in the current technoculture. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/best-of-esomar-italy-understanding-consumers-in-the-current-technoculture


Webinars

System 0 is the key to success with systems 1&2

Catalogue: Webinars 2020

Author: Jeff Ephraim Bander

Company: eye square

November 12, 2020

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Citation

Bander, J. E. (2020a, November 12). System 0 is the key to success with systems 1&2. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/system-0-is-the-key-to-success-with-systems-1-2


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Citation

Florès, L. (2018a, September 23). Tell me who your friends are, I will tell you who you are. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/system-0-is-the-key-to-success-with-systems-1-2