Tell me who your friends are, I will tell you who you are

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Laurent Florès

Abstract:

Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.

  • Video
  • This could also be of interest