Abstract:
Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.
Date of publication: September 23, 2018
Catalogue: Congress 2018
Author: Laurent Florès
Abstract:
Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.
This is a long description of some author details.
Florès and Moreau (2018a, September 23). Tell me who your friends are, I will tell you who you are. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/tell-me-who-your-friends-are-i-will-tell-you-who-you-are-9401
Gilchrist, Eriksson and Eriksson (2003a, March 30). Show me your home and I will tell you who you are . ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/show-me-your-home-and-i-will-tell-you-who-you-are-
Jimenez, N. K. (2018a, May 13). Tell me what you like and I'll tell you who you are. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/tell-me-what-you-like-and-i-ll-tell-you-who-you-are
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Florès, L. (2018a, September 23). Tell me who your friends are, I will tell you who you are. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/tell-me-what-you-like-and-i-ll-tell-you-who-you-are