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Research papers

Budget-temps and panel multi-media surveys

Since few years a wide programme has been engaged by C.E.S.P, to repertory the needs and schedule new investigations in order to complete its present surveys about Press, Cinema, Radio, Television and Placarding audiences. In this aim, a wide survey,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Daniel Mugnier
June 15, 1980

Research papers

Application of life style studies media planning by motivational-psychological criteria

In our agency, advertising campaigns are developed in principle in the aspect of individual reach of target persons, and not with alignment to the mass public. The advertising is to reach the individual person, and not a more or less heterogeneous...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Heinz Retsch
June 15, 1980

Research papers

Australia

The paper examines the three major Australian media, television, radio and print. The changes that have occurred over the ten years which are likely to affect survey technique and data application are considered as well as the resultant changes in...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Ian Muir
Company: McNair yellowSquares Pty Ltd
June 15, 1980

Research papers

The nordic countries

Finland is the only country in this part of the world who has advertising in TV, and the three big countries measured by area have a low population density, whereas Denmark has a very high population density. In Sweden they for more than 20 years...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Sigurd Bennike
June 15, 1980

Research papers

New research results require methodological change

Coverage findings can be manipulated depending on the choice of pre-coded response models. The relationship between response and sorting pre-choice alternatives leading to a "yes" or "no" decision has a particular influence here. Internationally,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Authors: Friedrich W. R. Tennstädt, Renate Köcher
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1980

Research papers

United Kingdom

The paper points out that one result of sluggish economic growth in Britain over the past decade has been a similarly slow increase in advertising expenditure. Consequently, funds have been lacking for heavy investment in new media research services,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Derek Bloom
June 15, 1980

Research papers

Ten years of media research and planning in Italy

This paper will review 10 years of media research in Italy and then proceed to state the situation of media planning techniques and the still unresolved problem areas, which are mainly the following:A. The target group;B. How to structure vehicle...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Vittorio M. Meroni
June 15, 1980

Research papers

Media measurement

This paper summarises the importance and problems of advertising effectiveness measurement in general, media measurement, major approaches for measuring advertising effectiveness, the development of media measurement in Turkey during the past ten...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Kemal Kurtulu
June 15, 1980

Research papers

Development of a self-completion media questionnaire for magazines

The present report describes a new system of questioning for self-completion media questionnaires in which all instructions were expressed in terms of symbols. The questionnaire as it has been drawn up was considered easy to understand by the persons...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Dieter Müller-Veeh
June 15, 1980